VP, Global Digital Marketing

Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel industries forward.

Harnessing its own patented camera systems, imagery capture, AI, geospatial tools, and advanced SaaS platforms, Nearmap stands as the definitive source of truth that shapes the livable world.

As the VP of Global Digital Marketing, you will drive the strategic vision and execution of digital marketing and automation initiatives across all key business areas. You will work with senior management to establish and implement digital marketing strategies that drive customer acquisition, retention, and engagement using a data-driven approach. Your focus is on leveraging marketing technology to improve operational efficiency and enhance customer experiences through hyper-targeted, personalised communications.

You should have a deep understanding of marketing automation, digital marketing technologies, product-led-growth strategies, and how they fit within both Nearmap and the competitive landscape. You will lead a global team to achieve measurable outcomes and ensure alignment with overall business strategies.

Strategic Leadership:

• Collaborate with senior management to develop and execute the overall digital and automation marketing strategy.
• Translate corporate strategies into functional plans and drive execution across global teams.
• Ensure alignment with organisational policies and goals, and lead efforts to establish best practices for marketing automation and digital channels and PLG.
• Create Analytics
• Guide the development and use of evaluation criteria for digital marketing projects and initiatives.

Global Digital Strategy & Execution:

• Architect and operate an internal best-in-class digital center-of-excellence / agency
• Oversee the execution of global digital marketing initiatives that drive customer acquisition, engagement, retention, and win-back using multi-channel strategies (SEO, SEM, display, social, email).
• Own the development and maintenance of Nearmap's digital/web assets and ensure that the global website meets business needs across all regions.
• Lead the development of nurture programs and always-on campaigns to foster customer engagement and support sales objectives.
• Lead our product-led-growth (PLG) strategy, approach, and execution

Marketing Automation & MarTech Stack:

• Own and optimise the MarTech stack, including platforms like Marketo, to streamline digital communication and improve engagement.
• Oversee automation systems, CRM integration, and the development of data-driven marketing programs.
• Manage and optimise workflows, customer journeys, and lead nurturing processes to ensure conversion rates and pipeline contribution.

Budgeting and Performance:

• Oversee and manage the global digital marketing budget, allocating spend strategically to optimise performance across regions and channels.
• Ensure that marketing automation initiatives are cost-effective, meet corporate requirements, and deliver measurable ROI.
• Craft digital strategies and execution approaches to ensure monetisation of digital spend.

Cross-Functional Collaboration:

• Collaborate with sales, product, growth and reputation teams to ensure digital initiatives align with product launches, market needs, and competitive differentiation.
• Partner with the reputation team to ensure the effective delivery of consistent and engaging content across channels.

Team Leadership:

• Lead and mentor a global team of marketing automation and digital experts, fostering a culture of continuous improvement and innovation.
• Build out capabilities and talent within the team to support the company's growth objectives and ensure operational efficiency.

• 10-15 years of experience in digital marketing, marketing automation, and demand generation, with a proven track record of driving global campaigns.
• Experience building and leading internal digital specialist that act as a digital agency for the company
• Experience leading global teams and managing a range of digital marketing channels, including web, search, social, display, and email.
• Developing and providing strategy, vision and direction to multiple digital functions.
• Has Implemented company-wide policies and practices.
• Has a track record of consistently working with abstract ideas or situations across functional areas of the business.
• Proven track record in identifying and evaluating fundamental issues and providing strategy and direction for multiple functional areas.
• Oversee team(s) to develop new methods and solve company-wide matters.
• Accountable for function financial results which impact organization performance.
• Created data driven metrics to measure success
• Oversee team(s) to develop new methods and solve company-wide matters.
• Accountable for functional financial results which impact organisation performance.
• Bachelor's degree in Marketing, Business, or a related field, A master's degree or equivalent experience is preferred.

Some of our benefits

Nearmap takes a holistic approach to our employees' emotional, physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
• Access to LinkedIn Learning
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role 
• Nearmap subscription (of course)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers

Working at Nearmap

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We're proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. 

Read the product documentation for Nearmap AI:

For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast 

Note to agencies: Thanks, but we got this Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.