Digital Marketing Specialist

4 days ago

Rydalmere, New South Wales, Australia TP-Link AUSTRALIA PTY LTD Full time $90,000 - $120,000 per year

About TP-Link Australia

TP-Link is a rapidly expanding global leader in Wi-Fi and networking technologies. As the world's largest supplier of Wi-Fi devices, we're at the forefront of innovation -delivering a wide range of reliable, premium, and cost-effective Networking Solutions for homes and businesses alike.

As we continue to grow across Australia and New Zealand, we're looking for a Digital Marketing Specialist to join our high-performing Marketing team. This is a strategic and creative role with a career pathway into a Senior position.


Why Join TP-Link?

  • Career Growth: Fast-track your development into a Senior Marketing role as we scale operations.
  • Innovation at Your Fingertips: Market cutting-edge technology in a dynamic, leading-edge global tech company.
  • Competitive Salary & Remuneration: We offer an attractive compensation package with performance-based incentives.
  • Make an Impact: Lead and execute digital campaigns that directly influence business outcomes.

The Role

Are you a strategic thinker with a creative edge and a passion for technology? We're seeking an experienced Digital Marketing Specialist who thrives in a fast-paced environment and is ready to take ownership of impactful B2B and B2C Digital Marketing Campaigns, product launches, and events.

This role will see you take the lead in shaping how we digitally communicate our brands across both Consumer and Business Solutions - working closely with internal teams and external agencies to drive brand awareness and business growth.


Key Responsibilities

Digital Campaign Leadership:

Lead the planning, execution, and performance analysis of high-impact Marketing campaigns across paid, owned, and earned channels.

  • SEO & SEM – Strong understanding of keyword research, on-page optimisation, link-building, and managing paid search campaigns (Google Ads).
  • Social Media Marketing – Manage and optimise our end-to-end Social Media strategy, including content calendar development, execution, and lead generation. Manage budgets and bid strategies to ensure campaigns deliver cost-effective outcomes. Includes influencer outreach and collaboration. Experience running paid and organic campaigns across LinkedIn, Facebook, Instagram, TikTok, and X, with platform-specific strategies.
  • Content Marketing – Ability to plan, create, and distribute engaging content that supports brand awareness and lead generation. Experience with copywriting, design coordination, and video production.
  • Email Marketing & Automation – Knowledge of CRM and automation tools (e.g., HubSpot, Mailchimp, Brevo, Klaviyo) and audience segmentation.
  • Analytics & Reporting – Proficiency in tools like Google Analytics, GA4, Tag Manager, and Data Studio to interpret data and optimise campaigns.
  • Event Management: Manage the digital planning and execution of B2B and B2C events, supported by integrated multi-channel marketing campaigns. Events include trade shows, training workshops, webinars (via Zoom) and more.

Creative & Strategic Skills

  • Copywriting – Ability to craft persuasive and clear marketing copy across ads, landing pages, and social posts.
  • Design Awareness – Understanding of visual best practices (not necessarily a designer, but able to brief and critique creative effectively).
  • Campaign Strategy – Know how to plan integrated campaigns that tie together paid, owned, and earned media.

Market Intelligence: Conduct research to track industry trends, competitor activity, and customer insights to provide insights and strategic recommendations to the Senior Marketing Manager.

Cross-Functional Collaboration: Work with internal teams across sales, product, and technical departments to ensure cohesive messaging and execution.


What We're Looking For

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 5+ years experience in a Digital Marketing Specialist role (agency or in-house)
  • Proven track record in managing and delivering successful B2B campaigns and generating leads at events.
  • Skilled in both written and verbal communication, with a sharp eye for detail and the capacity to juggle multiple projects effectively.
  • Australian citizenship or permanent residency is required for this position.

Desirable:

  • E-Commerce experience (Shopify, Amazon).
  • Knowledge of B2B or B2C funnels and retargeting strategies.
  • Marketing Certifications (Google, Meta Blueprint, HubSpot, etc.).
  • Familiarity with AI tools and Adobe Suite for ad optimisation and content creation.
  • Experience with video marketing or short-form content

Ready to Grow with Us?

If you're a driven marketer ready to make a real impact- and grow your career with a leading global brand - we'd love to hear from you. Apply now and join us on our journey to revolutionise the connected world.

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