Digital Marketing Specialist

3 days ago

Rydalmere, New South Wales, Australia TP-Link AUSTRALIA PTY LTD Full time $90,000 - $120,000 per year

About TP-Link Australia

TP-Link is a rapidly expanding global leader in Wi-Fi and networking technologies. As the world's largest supplier of Wi-Fi devices, we're at the forefront of innovation -delivering a wide range of reliable, premium, and cost-effective Networking Solutions for homes and businesses alike.

As we continue to grow across Australia and New Zealand, we're looking for a Digital Marketing Specialist to join our high-performing Marketing team. This is a strategic and creative role with a career pathway into a Senior position.


Why Join TP-Link?

  • Career Growth: Fast-track your development into a Senior Marketing role as we scale operations.
  • Innovation at Your Fingertips: Market cutting-edge technology in a dynamic, leading-edge global tech company.
  • Competitive Salary & Remuneration: We offer an attractive compensation package with performance-based incentives.
  • Make an Impact: Lead and execute digital campaigns that directly influence business outcomes.

The Role

Are you a strategic thinker with a creative edge and a passion for technology? We're seeking an experienced Digital Marketing Specialist who thrives in a fast-paced environment and is ready to take ownership of impactful B2B and B2C Digital Marketing Campaigns, product launches, and events.

This role will see you take the lead in shaping how we digitally communicate our brands across both Consumer and Business Solutions - working closely with internal teams and external agencies to drive brand awareness and business growth.


Key Responsibilities

Digital Campaign Leadership:

Lead the planning, execution, and performance analysis of high-impact Marketing campaigns across paid, owned, and earned channels.

  • SEO & SEM – Strong understanding of keyword research, on-page optimisation, link-building, and managing paid search campaigns (Google Ads).
  • Social Media Marketing – Manage and optimise our end-to-end Social Media strategy, including content calendar development, execution, and lead generation. Manage budgets and bid strategies to ensure campaigns deliver cost-effective outcomes. Includes influencer outreach and collaboration. Experience running paid and organic campaigns across LinkedIn, Facebook, Instagram, TikTok, and X, with platform-specific strategies.
  • Content Marketing – Ability to plan, create, and distribute engaging content that supports brand awareness and lead generation. Experience with copywriting, design coordination, and video production.
  • Email Marketing & Automation – Knowledge of CRM and automation tools (e.g., HubSpot, Mailchimp, Brevo, Klaviyo) and audience segmentation.
  • Analytics & Reporting – Proficiency in tools like Google Analytics, GA4, Tag Manager, and Data Studio to interpret data and optimise campaigns.
  • Event Management: Manage the digital planning and execution of B2B and B2C events, supported by integrated multi-channel marketing campaigns. Events include trade shows, training workshops, webinars (via Zoom) and more.

Creative & Strategic Skills

  • Copywriting – Ability to craft persuasive and clear marketing copy across ads, landing pages, and social posts.
  • Design Awareness – Understanding of visual best practices (not necessarily a designer, but able to brief and critique creative effectively).
  • Campaign Strategy – Know how to plan integrated campaigns that tie together paid, owned, and earned media.

Market Intelligence: Conduct research to track industry trends, competitor activity, and customer insights to provide insights and strategic recommendations to the Senior Marketing Manager.

Cross-Functional Collaboration: Work with internal teams across sales, product, and technical departments to ensure cohesive messaging and execution.


What We're Looking For

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 5+ years experience in a Digital Marketing Specialist role (agency or in-house)
  • Proven track record in managing and delivering successful B2B campaigns and generating leads at events.
  • Skilled in both written and verbal communication, with a sharp eye for detail and the capacity to juggle multiple projects effectively.
  • Australian citizenship or permanent residency is required for this position.

Desirable:

  • E-Commerce experience (Shopify, Amazon).
  • Knowledge of B2B or B2C funnels and retargeting strategies.
  • Marketing Certifications (Google, Meta Blueprint, HubSpot, etc.).
  • Familiarity with AI tools and Adobe Suite for ad optimisation and content creation.
  • Experience with video marketing or short-form content

Ready to Grow with Us?

If you're a driven marketer ready to make a real impact- and grow your career with a leading global brand - we'd love to hear from you. Apply now and join us on our journey to revolutionise the connected world.

  • Customer Service Specialist

    19 hours ago

    Rydalmere, New South Wales, Australia Hunter Douglas Full time $60,000 - $80,000 per year

    Position OverviewAs a Customer Service Specialist – Installations, you'll play a vital role in coordinating daily installer schedules and supporting both internal and external customers. Your focus on accuracy, communication, and service will directly contribute to a smooth installation experience and the overall success of the team. This role is ideal for...

  • Customer Service Specialist

    1 week ago

    Rydalmere, New South Wales, Australia Hunter Douglas Australia Full time $60,000 - $90,000 per year

    Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we've defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial...

  • Quality and Lean Specialist

    1 week ago

    Rydalmere, New South Wales, Australia Hunter Douglas Australia Full time $80,000 - $120,000 per year

    Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we've defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial...

  • Veterinary Clinical Pathology Resident

    2 weeks ago

    Rydalmere, New South Wales, Australia IDEXX Full time $80,000 - $120,000 per year

    IDEXX is expanding our Veterinary Pathology Residency Program and seeks motivated veterinarians who can report in Japanese & English to undertake an intensive training program leading to specialist examination in clinical pathology.The residencies will commence in mid-August 2025 and be based in either Australia, New Zealand or Tokyo. Training under the...

  • Pre Sales Solution Architect

    1 day ago

    Rydalmere, New South Wales, Australia Wabtec Corporation Full time $120,000 - $180,000 per year

    It's not just about your career or job title… It's about who you are and the impact you will make on the world. Because whether it's for each other or our customers, we put People First. When our people come together, we Expand the Possible and continuously look for ways to improve what we create and how we do it. If you are constantly striving to grow,...

  • 2026 Global Management Trainee Program

    20 hours ago

    Rydalmere, New South Wales, Australia Hunter Douglas Full time $80,000 - $120,000 per year

    The Hunter Douglas Global Management Trainee Program (GMT) is hand-selected and sponsored by the Executive Leadership Team. This 10-month comprehensive Leadership Development program provides you with the tools and experiences to develop you into a future leader of our organization while providing a holistic view of the business. Throughout this program, you...

  • Global Management Trainee Program

    7 days ago

    Rydalmere, New South Wales, Australia Hunter Douglas Full time $90,000 - $120,000 per year

    Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we've defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial...

  • Graduate Engineer

    24 hours ago

    Rydalmere, New South Wales, Australia Johnson Controls Full time $80,000 - $120,000 per year

    At Johnson Controls, we've been making buildings smarter and safer since 1885 and our capabilities, depth of innovation, experience, and global reach have been growing ever since. Our diverse global team offers the world's largest portfolio of building products, digital technologies, software, and services to transform the environments where people live,...

  • Marketing & Design Assistant

    2 weeks ago

    Rydalmere, Australia Hager Electro Pty Ltd Full time

    **You are a passionate Marketing Specialist who would like to contribute to our success story?** As a **Marketing & Design Assistant** you will report to the Customer Marketing Communications Manager in the Marketing & Communications department based in **Sydney**for a **permanent**contract. **What you will do** - Assist with the development of creative...

  • Marketing Intern

    5 days ago

    Rydalmere, Australia evse.com.au Full time

    We are on a mission to make the future electric. As Australia's leading supplier of Turn Key EV Charging solutions across the residential, commercial, fleet and public space, we are focused on delivering the best solutions to our customers. - Interested in electric vehicles and clean technology and want to create a better tomorrow - Excited to work in a fast...

  • Marketing Manager

    3 days ago

    Rydalmere, Australia Expo Centric Full time

    We are a full-service experiential agency dedicated to bringing brands to life. Our core business is the design and building of custom integrated brand structures for trade shows, shop and office interiors, specialty retail spaces and events. We have designed, created and managed award-winning exhibition stands for clients from a wide range of industries in...

  • Digital & E-commerce Manager

    2 weeks ago

    Rydalmere, Australia Expo Centric Full time

    Expo Centric Pty Ltd is a full-service experiential agency dedicated to bringing brands to life. Our core business is the design and building of custom integrated brand structures for trade shows, shop and office interiors, specialty retail spaces and events. We have designed, created and managed award-winning exhibition stands for clients from a wide range...

  • Operations Support Specialist

    5 days ago

    Rydalmere, Australia Chubb Fire & Security Full time

    ***We are looking for an experienced Service Coordinator/Operations Support Specialist to join our busy and dynamic team in Sydney on a 12-month fixed term contact.** **The role is located in Rydalemere, which is part of the Parramatta council area of Sydney. With free parking on site and a short bus ride away from Parramatta train station, it is an ideal...

  • Operations Support Specialist

    5 days ago

    Rydalmere, Australia Chubb Fire & Security Pty Ltd Full time

    We are looking for an experienced Service Coordinator/Operations Support Specialist to join our busy and dynamic team in Sydney on a 12-month fixed term contact. The role is located in Rydalemere, which is part of the Parramatta council area of Sydney. With free parking on site and a short bus ride away from Parramatta train station, it is an ideal location...

  • Head E-commerce Business

    5 days ago

    Rydalmere, Australia Expo Centric Full time

    The Product Manager-E-Commerce Business is responsible for managing online businesses on e-commerce platforms and is accountable for the brand’s overall reach. The one who creates a company’s online business strategy analyses data and prepares reports that show how online business is doing. Generates more traffic to our website and improves conversion...

  • Customer Service Representative

    1 week ago

    Rydalmere, Australia Wabtec Full time

    It’s not just about your career or job titleIt’s about who you are and the impact you will make on the world. Because whether it’s for each other or our customers, we put People First. When our people come together, we Expand the Possible and continuously look for ways to improve what we create and how we do it. If you are constantly striving to grow,...

  • Painting Trade Worker

    5 days ago

    Rydalmere, Australia Expo Centric Full time

    Expocentric is a leading full-service experiential marketing agency based in Australia. We are dedicated to bringing brands to life through creating experiences in events, exhibitions, retail, and the digital world. We love transforming raw ideas, materials, and spaces into purposeful moments. As part of this process, we are looking for painting trade...

  • Software Engineering Manager

    2 weeks ago

    Rydalmere, Australia Wabtec Full time

    It’s not just about your career or job titleIt’s about who you are and the impact you will make on the world. Because whether it’s for each other or our customers, we put People First. When our people come together, we Expand the Possible and continuously look for ways to improve what we create and how we do it. If you are constantly striving to grow,...