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Paid Media Specialist

2 weeks ago

Melbourne, Victoria, Australia The Oodie Full time

**Start date in January** Please note: Candidates who have previously applied for this role do not need to reapply, as applications have already been carefully reviewed against the needs of The Oodie. We truly appreciate the interest shown but at this time may not be quite the right fit.

We're The Oodie - the Aussie born comfort brand taking the world by storm

From our iconic wearable blankets to sleepwear and beyond, we're on a mission to spread warmth, happiness, and a little bit of cosy chaos across the globe. As the leaders in wearable comfort, we're on the lookout for people who think big, dream cosy, and love doing cool things with great people. If you're excited by fun products, clever ideas, and a team that doesn't take itself too seriously (but absolutely delivers), come help us wrap the world in warmth.

We're looking for a Paid Media Specialist - META to join our Performance team, someone who lives and breathes digital ads across Meta, TikTok, Snapchat and Pinterest. You'll be hands on with campaign execution, optimisation, and creative testing that drives growth and keeps The Oodie brand buzzing around the world.

What you'll do:

  • Own and optimise paid campaigns on Meta, TikTok, Pinterest and Snapchat, we do need someone who is on the tools day in and out with Meta platforms
  • Monitor performance, test hypotheses, and improve results against KPIs and budgets
  • Run experiments to uncover inefficiencies and growth opportunities
  • Support ad creative ideation — think copy, hooks, visuals & formats
  • Brief creative teams and make sure your insights turn into scroll-stopping assets
  • Regularly report on campaign performance and share learnings
  • Stay curious and up to date on what's trending in the paid media world

We're looking for someone who:

  • Has hands-on experience running direct response META campaigns
  • Is confident managing multiple ad accounts and solid budgets
  • Knows their way around Excel/Sheets and loves interpreting data
  • Understands the creative side of performance (what makes someone click)
  • Has communicated with external partners and internal teams alike
  • Thinks strategically and works in a structured, efficient way
  • Is excited by the pace of eComm and wants to help a fun, fast brand grow globally

At The Oodie, we believe that taking care of our team is just as important as delighting our customers.

Working at The Oodie looks like:

·       Davies Dreamball giving our teams the chance to win $ on milestone events

·       Discount on everyone's favourite product, ensuring you stay cosy

·       Great office environment

·       We invest in our team members in learning & development through the year

·       We live and breathe our values of Owning our Business, Giving a sh*t, Doing Cool Things That Make our Customers Happy, Opening the door for Others, and Saying how it is, respectfully

·       We work as one close knit team