Content Lead

5 days ago

Sydney, New South Wales, Australia The Wayside Chapel Full time $60,000 - $90,000 per year

Wayside Chapel is looking for a creative and strategic Content Lead to bring our mission to life online. You'll craft stories that amplify our voice, inspire community support, and drive impact through fundraising and advocacy. This is more than a content role. It's a chance to use your skills to create change and share the real, human stories of one of Sydney's most iconic community organisations.

About Wayside Chapel

Wayside Chapel has provided unconditional love, care and support to the most marginalised people on and around the streets of Sydney since 1964. Our mission is to create a community with no 'us and them', and address underlying issues of inequality, wellbeing, and loneliness. From our centres in Kings Cross and Bondi and through outreach teams, we offer a range of support services that place dignity, respect, and love at the heart of what we do.

Find out more about us and what we do by visiting our website:

About the role

As Content Lead, you'll manage our content calendar, produce high-quality videos, photos, graphics and copy, and grow engagement across platforms including Instagram, Facebook, LinkedIn and YouTube. Working with colleagues across Wayside, you'll capture authentic stories and translate them into content that moves people to connect, give and act.

This is a fixed-term position, that will end on 31 March 2026.

Key duties

  • Develop and deliver a content calendar aligned to campaigns and brand narrative
  • Produce short-form video, photography, graphics and copy tailored to each platform
  • Manage posting, scheduling and community engagement
  • Track analytics and provide insights to improve reach and impact
  • Support fundraising and advocacy campaigns with compelling digital assets

About you

You're a digital storyteller with the creativity to capture attention and the care to handle sensitive stories with respect. You thrive on variety, from strategy to hands-on production, and you know how to make content that resonates.

You'll bring:

  • 1+ years' experience in content production with a social media focus
  • Strong skills in video editing, design and copywriting
  • Proven ability to create content that engages diverse audiences
  • Experience managing social platforms and online communities
  • A commitment to Wayside's mission, vision and values

Ideally, you'll also:

  • Have worked in the non-profit or social impact space
  • Understand accessibility and inclusive communication standards
  • Feel comfortable appearing on camera

Why Wayside?

  • Five weeks' Annual Leave
  • $15,900 of your salary tax-free through salary packaging
  • Paid Cultural and Ceremonial Leave
  • Access to monthly External Clinical Supervision
  • Employee Assistance Program (EAP)

Wayside is an Equal Opportunity Employer that provides an inclusive work environment and embraces the diverse talent of its people. We strongly encourage applications from Aboriginal and Torres Strait Islander people.

Prior to an offer of employment, candidates will be required to complete pre-employment checks, including a Police check and reference checks.

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