Content Lead

1 day ago


Sydney, New South Wales, Australia SKIPPER Full time $90,000 - $120,000 per year

*Please note that the Typeform link at the end of this description is where you should submit your application to ensure we see it.

This is a full-time role based at our HQ in Eagle Farm, Brisbane (10km from the CBD).
We're open to applicants based outside Brisbane who are willing to predominately relocate- financial relocation support is available for those doing so.

Want to experience the magic of scaling a fast-growing business, whilst making a huge positive impact on the world? Join one of Australia's most successful purpose-led start-ups

Why join the Skipper team?

At Skipper, our mission is to make zero-waste easy and accessible to all; and to turn everyday habits into a force for good.

How? Through our innovative products that eliminate plastic waste and reduce emissions from everyday items we consume at home.

Our suite of "just-add-water" products have taken the Australian and North American markets by storm. Since launching our first product, a zero-waste hand soap in Jan 2021, we achieved multi-million dollar revenues and profitability within 18 months. We've since hit 8-figure revenues, raised capital from a world-class venture fund, and collected over 100 tonnes of plastic waste. Today, we are actively preventing thousands of plastic bottles from being purchased every single day.

In short, we're a fast-growing business making a serious splash

In 2024, we did the unthinkable. We changed everything. We rebranded our business from Tirtyl to Skipper, and changed the look and feel of all of our products. Despite our success as Tirtyl, we made these changes to unlock new possibilities in the pursuit to build a truly world-class brand.

Now equipped with stronger brand foundations and better-than-ever products, we're looking to unlock the next stage of audacious growth. To achieve our goals, we need the most ambitious talent. That's where you come in…

About the role

You'll be at the heart of content at Skipper

Shaping what we say, how we show up and how we connect with our audience.

This is a high-impact, creatively led role for someone who sees content as more than just output, and more like a creative playground. You'll help grow Skipper's presence across Meta, TikTok, YouTube and wherever else makes sense. Both organic and paid are in play.

If you're after a team that values sharp thinking, original ideas and experimenting before things are perfect, you'll feel right at home. We move quickly, back each other and care about the people behind the pixels.

You'll report to our Marketing Lead and collaborate closely with the E-Commerce Manager and Marketing Associates. There's structure when you need it and space when you don't.

  • Meta:
    From good to Break the stereotypes of our category and lead with creative thinking, clear storytelling and a consistent presence that actually feels human.
  • TikTok:
    From neglected to Culture-savvy, clever and confidently lo-fi- content that earns attention, not just scrolls.
  • LinkedIn & YouTube:
    Untapped to thriving From brand-building to behind-the-scenes, help us show up with depth and creativity.
  • Other channels:
    Got an idea? If it fits the brand and feels right, we're all ears. Let's test it.

If that sounds exciting to you, read on.

What you'll be doing

Strategy & Insight

  • Bring smart, creative ideas to the table that connect with our mission
  • Keep a close eye on trends, shifts and culture signals and know when to follow or zag
  • Build thoughtful content calendars that balance planning with room to experiment

Content Creation

  • Plan, write, film, edit and publish content across platforms, including both paid and organic
  • Feel confident behind the camera and comfortable in front of it too, we'd love you to be part of the brand's voice and face
  • Collaborate with our team, community and partners to create UGC and campaign assets that feel real, not just polished

Collaboration & Community

  • Own content creation and work closely with the marketing team and Founders to align creative with business goals
  • Show up for our audience with consistency, clarity and care
  • Support partnerships and creator outreach that help bring new people into our story

Learning & Growth

  • Track what's working and what's not, and build on it
  • Share thoughtful performance insights with the team in a way that helps us all grow
  • Contribute to shaping Skipper's broader creative and brand strategy

You'll thrive here if you

  • Think differently and want to work somewhere that values it
  • Are comfortable with basic videography equipment like digital cameras, microphones and lighting
  • Care about both ideas and execution and like to bring things to life
  • Have experience in making great content that performs
  • Love to write with a bit of wit, simplicity and like a human
  • Can plan, film and edit short-form video with a sharp eye for what works
  • Love to learn, adapt and build things from the ground up
  • Are thoughtful, collaborative and curious
  • Want a place where you can progress and create a career pathway you're proud of

What we're looking for

We're not big on ticking boxes, but here's what will set you up for success in this role:

  • Either up to 3+ years' experience, or demonstrated ability through hobbies and side projects- whether that's in photography, videography, journalism, organic socials, or marketing. We're looking for someone with charisma and energy in front of a camera.
  • A good mix of creativity, organisation and curiosity. You know how to turn a great idea into something real
  • Confident writing, editing video and designing for digital platforms
  • Comfortable in front of the camera and confident behind it too
  • A strong sense of visual and written brand tone. You understand us and are keen to deepen it
  • Open-minded to how new technology and AI are changing the way content is made, without forgetting the authentically human side of a brand is more important than ever
  • You're on the tools: CapCut, Canva, Meta Business Suite, Adobe and Asana
  • A thoughtful communicator with good instincts and great attention to detail
  • Capable at planning and prioritising in complex environments
  • Have a bias towards action and an entrepreneurial spirit that can thrive in a fast-changing space
  • Are passionate about sustainability and making a difference
  • Willing to roll up your sleeves just like our Founders
  • Embrace positivity, through the good times and the tough ones
  • Are confident and driven but also humble and a great learner/listener
  • Know when to take your foot off the pedal, relax and have fun too. Work is important, but so is life

Perks of the role, if helping us eliminate plastic waste wasn't enough already

  • Competitive package remuneration (which is rare for a purpose-led start-up)
  • Access to workshops, courses and conferences to grow your expertise and network
  • Flexible working hours
  • Enjoy our remote working program encouraging 4 weeks per year of travel while getting paid and working full-time (in addition to 4 weeks annual leave)
  • Enjoy our dress code: "comfortable"
  • All-team paid lunches every Friday and the occasional celebratory drink
  • You get to influence the culture and work environment as we build the company together
  • Work, learn and grow with our Founders who bring leadership experience from successful start-ups, high-growth companies and global consultancies
  • Conveniently located HQ with free on-site parking
  • If you're moving for the role, we'll support you with a relocation package to help cover moving costs.

Next Steps

  • We're not after a perfect resume. We want to get to know how you think and how you show up. Apply via the Typeform on our website:

  • Role closure date: There's no formal deadline. We're looking for the right person, not just the first. We'll begin interviews from 10th August, so apply before then to maximise your chances.

Thanks for your time


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