SEO and Content Manager

We're on the hunt for an SEO & Content Manager to steer Fusion's organic growth machine from top to tail. You'll be the mastermind behind the strategy, calendar, and briefs for SEO, answer-engine optimisation (AEO/LLM), and all things content across our site, socials, and video. Reporting to the Head of Marketing, you'll have juniors and contractors to keep things moving, though we'll still rope you in to craft the occasional high-impact piece or package that only you can master

It's a hands-on owner/manager role: you'll design the system, run the ops, and prove the impact

A bit about us…

Fusion opened its doors to clients all around the world starting in mid-2019. Last year, we grew revenue and our client growth by triple digits, and we're on pace to do far more than that in 2025, outpacing our competitors who are many years older than us. We are a talented team of young professionals who deliver a range of trading products focused on providing the lowest costs for global clients looking to trade Forex, Cryptos, Stocks, Commodities and more. Every month, our clients trade north of $250 billion on our trading platforms all across the globe. We have big dreams, know-how, and a high bar for the talent we want on the bus with us to get there. But, while finance can be serious stuff, we aren't afraid to have a laugh along the way. We're in South Yarra (Goldfields House) complete with 6-star amenities like two commercial grade coffee machines, sparkling water taps, pool table and a big renovation later in the year to double the amount of space for our rockstar team. Fusion Markets is a place that cares deeply about our clients' trading experience and how we can improve it but even more about the people at Fusion who help make it all happen
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What you will own...

Organic strategy & editorial system

• Own the editorial calendar & briefs across web, video and social.
• Map topic clusters, entity/keyword coverage, internal-link architecture and cadence.
• Maintain the Content Ops kit (brief templates, style guide, schema standards, refresh/deprecate policy, approvals log).

AEO/LLM visibility

• Build a forward-thinking AEO strategy that improves presence.
• Run a monthly AEO audit on a fixed query/entity basket; log wins/losses and actions.

SEO (on-site & technical)

• Set IA, internal linking, CWV priorities, hreflang, sitemaps/robots, index hygiene, schema coverage; with the assistance of our dev team.
• Work with other team members and agencies to own technical and off-site strategy (backlinks, earned PR). They execute; you own outcomes.

CRO & measurement

• Maintain a CRO backlog for editorial & landing pages (titles, hooks, CTAs, layouts).
• Report regularly on organic business impact such as direct attribution, non-brand sessions, SERP feature wins, AEO audit score, schema coverage %, CWV pass rate, index health, authority (quality referring domains), and social-to-site contribution.

Compliance, community & brand

• Run documented "brief to publication" compliance processes.
• Own community playbooks (review responses/online crisis comms) and brand monitoring.

What we are looking for…

• Organic growth expertise with 3–6 years experience driving measurable non-brand acquisition across the funnel from registrant to purchaser to advocate.
• Finance/trading or other regulated industry experience.
• Experience with content and editorial leadership across web, social, and video, including strategy setting, freelancer management, and creation of high-impact content.
• SEO and AEO depth, skilled in technical, authority, and international SEO, CMS use, and LLM/AEO audits
• Proven Data-driven optimisation with strong CRO and analytics capability, ability to design and run tests to improve conversion rates and separate brand versus non-brand funnels.
• Experience with GSC, GA4, Ahrefs, SEMrush, Screaming Frog, YouTube Studio, Looker, and basic HTML, CSS, and JSON-LD.

A bit about life with us…

We give you more time for what matters.

• Enjoy 2 Work from Anywhere Weeks each year, plus earn 1 extra day of annual leave for every year you stay with us. Stick around for 3 years? That's 3 bonus days annually
• Flexible in office hours: Start early, finish early. Simple. We also WFH one day a week, except for Mon & Fri (that's when the magic happens in the office).
• Quarterly volunteer days: Give back to causes you care about.

We invest in your growth and wellbeing.

• Annual health checks at Everlab: Access to a world-class wellness and longevity clinic for in-depth health checks and support.
• 3 psychology sessions per year on us because your mental health matters.
• $1,000 annual learning budget to use on professional development or training that inspires you.

We foster a culture you'll enjoy.

• Quarterly team events: we love a good party. Whether that's at some of Melbourne's best restaurants, a go-kart track or painting classes.
• Great in office perks: think pool table competitions, morning teas, and fortnightly Friday drinks.

Fusion Markets is an equal opportunity employer. All applications will be treated with the strictest of confidentiality and only successful candidates will be contacted for interview.