Head of Product Marketing

Who is Heidi?

Heidi is on a mission to halve the time it takes to deliver world class care.

We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world.

Today, we have a suite of tools that modernise documentation. Tomorrow, we'll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work

Our team is a potent mosaic of sage, accomplished leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do.

We've raised our $10M Series A led by Australia's largest VC firm, Blackbird Ventures and in the midst of our next raise, with an ambitious global go-to-market strategy starting.

The Role

Heidi is changing how clinicians work by eliminating admin, not clinical judgement. As our first Head of Product Marketing, you'll own the stories, strategies, and motions that connect our product to real clinical impact—accelerating adoption across specialties, geographies, and segments (solo practice enterprise health systems).

This role is pivotal to defining and evangelising the "AI Care Partner" category. We're not just competing in AI scribes or clinical documentation; we're building a category clinicians, enterprises, and patients recognise and adopt as the default. You'll shape this narrative in partnership with Brand, Product, and Clinical leadership

• Category creation & evangelism: Position Heidi as the AI Care Partner—codify the narrative, ensure it permeates messaging, launches, analyst/press coverage, and sales/clinical motions.
• Positioning & Messaging: Define crisp, clinician-authentic positioning for core products and new capabilities; tailor by specialty (e.g., primary care, mental health, vet, allied health) and by buyer (clinician, clinic ops, enterprise).
• Launches & GTM: Build and run the tiered launch program (from incremental feature to major release). Orchestrate cross-functional plans with Product, Growth, Sales, and Clinical.
• Packaging & Pricing: Partner with Product & RevOps on packaging, pricing experiments, and monetisation for PLG + sales-led motions.
• Market Intelligence: Own competitive and category insights (scribes, ambient AI, EHR add-ons). Maintain win/loss, segment narratives, and objection handling.
• Sales & CS Enablement: Create enablement that actually sells—narratives, demo scripts, customer stories, ROI calculators, battlecards; certify the field.
• Content that moves markets: Partner with Brand to turn clinical impact into proof—use-case pages, case studies, thought leadership, and keynote narratives.
• Analyst & Influencer Relations: Build relationships with analysts, KOL clinicians, and partner ecosystems to shape the category.
• Metrics & Experimentation: Instrument funnels (discover try activate expand), run message tests, and report insights that inform roadmap and revenue strategy.
• Team Leadership: Lead and enable a small, senior PMM team.

• Clear, adopted master narrative used company-wide.
• Launch discipline in place, with measurable impact on activation/expansion.
• Improved win rate, shorter sales cycle, and higher activation in PLG.
• Trusted competitive program powering product bets and field confidence.

• 8–12+ years in B2B SaaS Product Marketing (at least 3 years leading PMM or heading a segment).
• Proven success marketing technical products (AI/ML or workflow tools) to professional users; healthtech or adjacent regulated industries a plus.
• Mastery of positioning, segmentation, pricing/packaging, and tiered launches.
• A portfolio of enablement that sells (decks, demos, proof assets) and content that travels.
• Strong research chops: win/loss, market mapping, message testing, cohort analysis.
• Builder's bias to action: ship small, iterate fast, high ownership.
• Exceptional writing—clear, precise, and clinician-respectful; comfortable interviewing customers and turning their language into messaging.

• Experience with health system or EHR ecosystems (HIPAA/NHS contexts).
• Global GTM exposure (UK, US, EU) and multi-product portfolios.
• Familiarity with PLG + enterprise dual-motion environments.

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

• We will stop at nothing to improve patient care across the world.

• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us ?

• Flexible hybrid working environment, with 3 days in the office.
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career