Measurement Partner

Responsibilities
About the Team

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, solution engineers, and business marketing to ensure that clients and agencies have best-in-class measurement support. We seek a highly-driven, empathetic candidate looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities:

• Serve as the measurement subject matter expert for the verticals supported, providing strategic guidance and thought leadership to clients and internal stakeholders.

• Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.

• Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.

• Leverage in-depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.

• Apply knowledge of MTA and MMM to optimize measurement solutions and provide actionable insights.

• Partner with cross-functional teams to align measurement efforts with company-wide goals and ensure consistency across verticals.

• Deliver regular updates and reports to internal stakeholders, contributing to decision-making and strategy development.

• Partner with sales and product strategy to up-level internal sales teams on measurement knowledge

• Stay up-to-date on the latest measurement trends and technologies to drive innovation and deliver exceptional results.

Qualifications
Minimum Qualifications

• Minimum 5 years of experience in digital advertising or large marketing organizations; ideally in measurement/analytics related role

• Deep understanding of measurement solutions including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis

• Proven ability to solve inferential problems through experimental design and analysis.

• Proven ability to uncover the core problem and develop/execute a plan to solve for the problem

• Proven ability to lead and influence XFN stakeholders

Preferred Qualifications:

• Proficiency in Exploratory Data Analysis (EDA) with R, Python, SQL or HIVE

• Familiarity with Retail Media Networks or privacy-first measurement systems (ex: clean rooms) is a bonus.

• Ability to work effectively in a fast-paced, global environment with exceptional time-management and goal-oriented task management skills

• Experience in both digital brand and performance marketing

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.​