Market/ Demand Planner

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit or @Hasbro on LinkedIn.

Responsibilities & Accountabilities

• Apply the statistical forecasting tool to capture customer demand and market intelligence.
• Ensure an accurate, complete, and up-to-date forecast within the Logility Planning system.
• Own all primary and secondary parameters within Logility for both demand and inventory functions at the national level.
• Work with Marketing and the Customer Team through regularly scheduled Forecast Alignment meetings to maintain alignment between demand forecasts and corporate budgetary targets. Prepare and distribute agenda, material, and necessary information to participants and meeting minutes to required organization members.
• Perform a custodial function within the Forecasting process.
• Provide feedback to the Planning Director and the business where process is not being followed or needs development.
• Share forecast accuracy reports, encompassing root cause analysis and steps to rectify issues.
• Serve as guardians of the Global Planning Calendar – communicate regularly to the business and ensure adherence to achievement/cadence deadlines.
• Lead collaborative efforts within the Supply Chain.
• Manage Supply Chain Execution for Key Projects from Start to Finish, including assisting with evaluations.
• Respond to and anticipate reasonable requests to expedite shipments during periods of un-forecasted upswing in demand.
• Recommend and manage Total Plant Requirements inclusive of forecast and safety stock.
• Work with the Central Planning team to ensure the build plans meet requirements to achieve efficient inventory to meet our business plans.
• Own the Phase in Phase out Process and Communication.
• Recommend products for commercial allocation in relation to Low Stock/Out of Stock signal tracking.
• Communicate monthly & weekly product availability and any significant issues constraining the supply of inventory to the organization.
• Support the S&OP Process in leadership across all supply & Inventory requirements.
• Review and pinpoint the root cause of Fill Rate, as well as devise actions to tackle and resolve it.

Qualifications

• Minimum of 5 years' experience in planning (demand and supply) within an FMCG environment.
• Strong analytical, numeracy, and planning skills.
• Displays a high level of ownership and attention to detail.
• Disciplined & methodical with an ability to work to a fast pace and tight deadlines in peak periods.
• Proficient in using the planning functionality of SAP and working knowledge of other statistical forecasting tools and concepts.
• Strong MS Excel skills.
• Strong interpersonal communication & relationship-building skills across multiple levels and functions.
• Great Teammate with a focus on Customer Service.
• Experience in working within a coordinated Business Planning process.
• Experience in a seasonal, importing environment.
• Bachelor's Degree or equivalent experience in an Operations-related field.

Benchmarks/Metrics:

• Forecast Accuracy vs target.
• Forecast Bias vs. target.
• Comparison between the adoption rate of Statistical Forecasts and the set target.
• Comparison of Case Fill Rate against the target.
• Inventory Metrics vs target.

Key Relationships

• Customer Team & Customer Marketing
• Marketing Team
• FOB Coordinator
• Central Planning
• Logistics
• Order Administration
• Finance
• Hasbro Global Planning
• Hasbro Far East Supply Planning