Performance Activation Manager

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it's connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

At Coles Group, we're building a best-in-class in-house performance marketing function; and we need two Performance Activation Managers to help drive the change.

If you're ready to make a career-defining impact and drive the future of performance marketing at Coles Group, we'd love to hear from you.

Applications close Wednesday October 29.

What You'll Do

Reporting to the Senior Marketing Manager - Performance you'll:

• Plan, implement & manage multi-channel performance campaigns (DV360, Trade Desk, social, display, video, audio, etc.) and drive continuous improvement through testing and analysis.
• Build targeted audiences, generate actionable performance reports, and uncover the narrative behind the data.
• Support media planning, execute briefs, and work closely with creative, analytics, and technology teams.
• Ensure quality assurance across campaigns and maintain strong relationships with third-party vendors and tech partners.
• Keep up with industry trends and shifts in the programmatic landscape to fuel innovation.

About you and your skills

This is a high-impact role, perfect for someone who thrives on innovation, change, and technical excellence.

Coming from an agency or in-house, you have 3-4+ years' experience and are currently a Performance Activation Manager, Performance Marketing Manager, Digital Performance Manager, Digital Marketing Manager.

Importantly you demonstrate experience evaluating campaign performance across several media buying platforms, identifying key metrics and providing insights to improve future campaigns.

You'll also have:

• Excellent analytical skills with a knack for A/B testing and performance optimisation.
• A collaborative, proactive attitude with proven experience in managing and optimising performance campaigns.
• A results-driven mindset with the ability to hit the ground running in a fast-paced environment.

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email

Job ID: 167784

Employment Type: Full time