In Store Marketing Specialist

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Retail Brand Experience (RBE) channel is a core function of ANZ Brand & Community team, with a sharp focus on elevating brand and product stories that uniquely define lululemon across a dynamic network of physical retail touchpoints. This team plays a critical role in shaping how guests experience the brand in-store, ensuring every moment is intentional, immersive, and aligned with lululemon's purpose and values.

A day in the life

The In Store Marketing Specialist (ISM Specialist) focuses on in-store marketing within Retail Brand Experience and works cross-functionally to deliver the best guest experience within the market. The ISM Specialist reports into the Retail Brand Experience Manager and delivers the physical expression of the brand and product through storytelling to create consistent, compelling and conversion-driving experiences that resonate deeply with lululemon's guests.

• Supports in creating content for quarterly VM strategies and resources, working in partnership with local product and brand teams to bring brand direction to life.
• Supports the execution of retail marketing campaigns using the physical environment as a story telling platform. In partnership with RBE Manager this role works with global and regional RBE and Brand teams to localize and bring to life directives.
• Work in close partnership with RBE Manager to Manage market campaign planning, timeline and execution through to review.
• Owns and maintains ISM Master Documents
• Supports in managing relationships with external vendors and production partners ensuring flawless completion from execution to campaign removal.
• Own and manage quarterly destination label ordering working with relevant product partners to ensure alignment
• Support and own the O &O hording and signing ordering and new hardware and fixture implementation.
• Co-host the VM Specialist call.
• Create and deliver directives and toolkits to ensure consistent campaign execution across regions stores and teams empowering teams to bring to life campaigns with clarity and intention.
• Provides recaps and creative support on regional ISM test & learn strategies

Qualifications:

• 2+ years of experience in visual merchandising, merchandising or brand story telling role
• Fashion/Visual Merchandising degree or diploma an asset
• Highly developed aesthetic, sense of style and trend knowledge
• Excellent communication skills - interpersonal, visual, written and verbal
• Knowledge in Adobe Suites and Microsoft programs
• Natural Leader
• Proven ability to lead and work effectively through others
• Passion for the shopping experience and visual merchandising
• Entrepreneurship – an ability to make decisions and take calculated risks
• Willingness to travel (domestic and international) and work on the retail floor
• Must be legally authorized to work in the country in which the store(s) is located
• Must have the ability to travel to assigned store with reliable transportation methods

What We Look For

• Inclusion & Diversity: Creates/supports an inclusive environment that values/celebrates differences
• Integrity:Behaves in an honest, fair, and ethical manner
• Visual Design and Styling: Understands and is interested in color theory, visual display composition, and styling/placement techniques and how to apply that knowledge
• Collaboration and Teamwork:Works productively with and supports others to achieve common goals; seeks connections, partnerships, and diverse perspectives
• Attention to Detail: Is careful about detail and thorough in completing work tasks
• Self-Leadership: Takes personal responsibility for own actions; inspires others to buy-in and actively support goals and initiatives
• Adaptability/Agility: Navigates uncertainty and ambiguity and can change priorities in a fast-paced environment; recovers quickly from setbacks
• Interactive Communication: Conveys information effectively and understands information shared while interacting with others

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets: