Product Marketing Manager

About Us

At Relevance AI, we're building the home of the AI workforce.

Our mission is simple: empower every team to delegate meaningful work to AI agents that think, act, and collaborate like experts.

With Relevance AI, anyone can create and manage intelligent agents that handle workflows, decisions, and collaboration - all within one unified platform. Our technology already powers industry leaders such as Canva, Confluent, Autodesk, Lightspeed, Aveva, Qualified, and Activision Blizzard, helping them scale excellence across operations, marketing, and sales.

We're backed by Bessemer Venture Partners, Insight Partners, Peak XV, and King River Capital, and raised our Series B in April 2025 to accelerate growth and push the boundaries of agentic automation.

Headquartered in San Francisco and Sydney, we operate on a hybrid model and thrive on curiosity, collaboration, and execution - we move fast, think big, and win together.

This year, we were proud to be named LinkedIn's #1 Startup in Australia.

If you want to define how the world works with AI, join us.

The Role

We're hiring a Product Marketing Manager (IC) to own how we position and launch Relevance AI's enterprise-grade Agent platform. You'll translate complex capabilities into simple, persona-specific value stories, and execute go-to-market and lifecycle programs that drive activation, usage, expansion, and renewals. You'll partner closely with Product, Sales, and Customer Success to sharpen our ICPs and differentiation, orchestrate launches, and equip customer-facing teams to win.

This is a hands-on, high-impact role where you'll craft positioning, lead go-to-market execution, and shape how customers understand and adopt AI Agents - one of the fastest-growing categories in enterprise technology.

Your impact

• Messaging & Positioning: Define and evolve our story, ICPs, and differentiation; refresh website, decks, and sales materials with crisp value propositions.

• Go-to-Market Enablement: Lead end-to-end GTM for releases; create narratives, launch plans, and enablement collateral that equip Sales and CS to drive adoption and renewals.

• Lifecycle & Expansion: Own post-launch programs that increase activation, usage, and upsell; amplify customer success stories; measure and report performance to inform iteration.

What We're Looking For

• 4+ years of SaaS Product Marketing experience

• Proven success in GTM execution, lifecycle marketing, and driving adoption across complex products.

• Deep experience translating technical capabilities into clear, differentiated value for multiple buyer personas.

• Strong understanding of ICPs, buyer journeys, and persona-driven messaging.

• Exceptional storytelling, written communication, and content creation skills.

• Proven ability to collaborate cross-functionally and influence without authority.

• Startup-ready mindset — self-starter, flexible, and thrives in fast-paced, evolving environments.

• Portfolio or samples required in application (e.g., messaging frameworks, launch plans, enablement assets).

Benefits

• ESOP – Employee Stock Ownership Plan so you can grow with the company

• AI Productivity Benefit – Get up to $1200 USD/year to spend on AI tools, courses, and learning resources that help you work smarter and grow your skills

• Parental Leave – We offer 12 weeks of paid parental leave for all eligible new parents, and an additional 6 weeks for the birthing parent

• Milestone Merch – Celebrate your work anniversaries with customised Relevance AI swag

• Food, Drinks & Community – Stay energised with free breakfasts, healthy snacks, and a fully stocked fridge of drinks. Enjoy team lunches provided every Thursday and Friday, plus Uber Eats dinners and regular catered office meals throughout the week. As the home of the AI workforce, we also host vibrant community events featuring thought leaders, industry partners, and the wider tech community.

• Quarterly Team Events – Build stronger connections through fun, meaningful team bonding experiences every quarter

• Social Clubs – Share your hobbies and interests by joining or starting a club with your teammates. From hiking and chess to board game nights and social committee activities—there's something for everyone

• Sonder EAP – Access 24/7 mental health and wellbeing support through Sonder, our Employee Assistance Program