Senior Manager, Digital

As Senior Manager, Digital & CX you will lead the digital marketing and CX functions at NobleOak to deliver leads, sales and retention targets. This includes SEO, SEM, CRO, social, website and ongoing UX/CX improvements across the NobleOak ecosystem. This role is pivotal in shaping the customer acquisition funnel and delivering against our Objectives & Key Results (OKRs) by 30 June 2026.

In this critical leadership role, you will manage digital agencies including website, SEO and CRO to ensure an effective pipeline of leads and consistent improvements and optimisations in the journey. You will manage three direct reports including a digital specialist, a UX/CX project manager and a designer.

This role requires a strong and visible presence across the team, supported by consistent operating rhythms including huddles, training sessions, and one-on-one conversations. To foster connection and culture, the role must include regular in-person engagement, ideally 4-5 days per week.

Key Accountabilities

1. Digital leads – Accountable for acquisition of digital leads (COA, leads volume, leads quality) across NOL, alliance partner and white label partner channels. Ownership of SEM/paid social/SEO and digital journeys.
2. Customer journey – Track, report and optimise key metrics including Lead to Quote, Quote to App, App to Sale across web, online quote tools, call centre and partner funnels.
3. Deliver CX/UX initiative – To mobilise company-wide resources via FastStart to deliver CX/UX objectives and key results (OKRs) across NobleOak. 

Key Responsibilities

1. SEM/SEO and social – Ensure digital channels meet or exceed OKRs; Optimise and innovate in targeting existing and new customer segments; Consistently improve and deliver SEO content on the NOL website. 
2. Manage agencies and partners – Effectively manage agencies, partners and suppliers to implement strong journey optimisation and lead delivery.  
3. People management – Manage three direct reports including a digital marketing specialist, a UX/CX project manager and a UX designer to deliver OKRs across the team and broader business.
4. CX/UX SME – Deliver subject matter expertise in digital and CX/UX across the business and externally with key partners to uplift capability and performance.
5. Reporting & insights – Produce and deliver digital performance reports to key stakeholders covering key metrics including COA, channel efficiency, and strategic recommendations based on business insights. 

Capabilities

• MarTech/CRM execution – Hands on and proficient with Microsoft D365, WordPress, DV360, SEM Rush and other relevant marketing automation platforms.
• Performance driven – Ability to optimise, drive and maximise the customer journey through digital, CRO and UX/CX initiatives to drive strong leads and sales outcomes.
• AI & analytics literacy – Knowledge and demonstrable pragmatic use of AI models for lead scoring, creative and risk controls.
• Partner & vendor management – Significant experience effectively managing digital agencies and working with partners such as white label or alliances to implement strong digital outcomes. 
• Project management – Experience managing cross functional squads with OKRs and fortnightly sprints with the ability to lift capability across Marketing, Digital, UW and Retention.
• Leadership capability – Experience managing direct reports including digital and UX/CX designer functions.
• Regulatory expertise – Across ASIC/APRA expectations, TMD/PDS, privacy and compliant experimentation.

Experience & Qualifications

• 7-10 years' experience in digital marketing including SEO, SEM and social including demonstrable examples of successful campaigns and innovations.
• Worked in regulated financial services organisations with experience with contact centre and direct to consumer (D2C) lead and sale models, including examples of successful uplift.
• Experience in UX/CX design, working closely with UX/CX and CRO agencies, experts and designers.
• Strong project management experience.
• 5 years people leadership experience.