Senior Digital Director

Job Description:

dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

We are now excited to invite applications for the role of Senior Digital Director - Performance with our amazing team in Sydney

The role:
As our next Senior Digital Director - Performance you will play a key role in ensuring seamless coordination and integration across performance media channels while aligning with broader strategic objectives. This role is instrumental in driving cross-channel performance strategy and innovation, ensuring campaign effectiveness, and fostering collaboration between internal and external stakeholders.

The Senior Digital Director will work closely with market teams, channel leads, and global stakeholders to optimize performance media execution and strategy.

Core responsibilities:

• Leads cross-channel performance media strategy, ensuring alignment with globally agreed comms model and planning principles.
• Acts as the senior cross-channel point of contact for the Cluster Client, managing key client relationships across the performance hub.
• Coordinates media execution across performance channels while ensuring integration with key channels.
• Actively lead and contribute to the digital media planning components of the client response to brief
• Work highly effectively with client's major digital media owner partners in particular Google and Meta
• Provide a generalist view and specialist expertise of all facets of digital media (biddable and non-biddable) and how they can work together effectively in the context of a media strategy and/or plan
• Maintain and champion strict deliverability on targets, and ensure high audit standards are consistently met
• Lead a digital team, coaching and developing careers, giving feedback and mentoring to advance careers at dentu

A bit about you:

• Considered an expert in all aspects of digital media planning and implementation – with demonstrated ability to lead and innovate across broader digital ecosystem such as Affiliates and Programmatic
• A leader within the field of digital and technology setting positive examples for the digital practitioners within the agency
• Strong proven experience and success leading digital functions, particularly in Paid Search and Paid Social, Programmatic, Video
• Technical competence and planning ability with Google Ads, SA360, Microsoft Ads, GA4, all Social Platforms
• Aptly manages systems for forecasting accurate spend and tracking progress
• Proven ability to translate agency strategy into innovative, executionable business plans for the client that deliver business value
• Proven ability to lead integrated responses to brief, liaising with key senior (C-Suite) stakeholders

What's in it for you:

• Experience developing and managing testing roadmaps across both local and global initiatives
• Strong collaborative style with channel teams to ensure the strategic direction aligns with business challenges & vision
• Proactively puts forward innovation opportunities and shares own market knowledge with the rest of the client community
• Previous experience ensuring SLAs for client hub channels are adhered to and act as an escalation point for performance-related challenges.
• Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

#CaratAUS

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