Digital Marketing Executive

About the business

Vida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide. We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers' lives and that inspires us all. The head office is based in North Sydney, Australia.

About the Role

We're looking for a passionate
Digital Marketing Executive
to help drive growth for our globally recognised ingestible beauty brand. Reporting to the Senior Digital & Ecommerce Manager, this role is all about executing best-in-class digital campaigns, optimising performance across multiple channels, and finding new ways to connect with our customers.

This role is highly performance-driven – you'll work closely with our agency partners and internal teams to optimise spend, monitor key metrics, and provide actionable insights that directly impact sales.

Key Responsibilities

• Execute and optimise paid campaigns across Google, Meta, TikTok, and YouTube, managing briefs, reviewing results, and suggesting improvements with agency partners.
• Track efficiency metrics including cost of sale (COS%), cost per acquisition (CPA), and return on ad spend (ROAS), ensuring targets are met.
• Develop and own the email and SMS marketing calendar, partnering with the copywriter to drive results through campaign management, audience segmentation, automated flows, A/B testing, and performance reporting via Klaviyo.
• Partner with the Ecommerce Manager to contribute to commercial planning, ensuring campaigns and marketing activity align with sales targets.
• Manage affiliate marketing activity including partner outreach, spend allocation, and campaign results.
• Support Amazon advertising campaigns (Sponsored Products, Brands, Display), optimising creative, targeting, and budget.
• Partner with the internal teams to ensure content and campaigns are aligned with brand messaging and drive sales impact.
• Compile and analyse performance across all digital channels (Google Analytics, Meta Business Manager, Triple Whale) and report on insights, trends, and ROI.
• Stay ahead of emerging ecommerce and digital trends to identify new growth opportunities.

About You

You're digitally savvy, commercially minded, and thrive on making data-led decisions that drive results. You enjoy rolling up your sleeves, collaborating with creative teams, and working with external partners to bring campaigns to life. Ideally, you bring:

• 3+ years' experience in digital marketing, ideally in ecommerce or consumer brands.
• Strong knowledge of Google Ads, Meta, TikTok, and YouTube platforms.
• Proven experience managing EDM and paid performance campaigns, ideally client-side in e-commerce or consumer brands with a focus on COS%, CPA, and ROAS, and turning insights into action.
• Hands-on experience with CRM platforms (Klaviyo preferred), including segmentation and automated flows.
• Experience managing affiliate networks; Amazon advertising highly regarded.
• Experience with ecommerce platforms (Shopify knowledge highly regarded).
• Strong communication and collaboration skills, with the ability to work closely and confidently with agencies, creative teams, and internal stakeholders.
• A problem-solver who thrives in a fast-moving environment, organised with great attention to detail and a proactive mindset.

Working at Vida Glow

Whilst working at our beautifully architecturally designed office in North Sydney you will enjoy:

• A generous monthly product allowance
• Birthday leave
• Wellbeing program including on site gym and weekly Pilates class
• Company funded parental leave
• Loyalty leave – earn up to 5 days extra additional leave
• Abundance of local cafes and close to public transport

If you're looking to be part of a global company leading ingestible beauty, this is a fantastic opportunity to join a fast-paced, collaborative team where digital performance directly translates into business growth – apply now

Vida Glow is committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences at Vida Glow, and encourage all to apply to become a part of our global journey.