Lead Sports Marketing Specialist, Pacific

3 days ago

Melbourne, Victoria, Australia Nike Full time $120,000 - $180,000 per year

WHO YOU'LL WORK WITH

This role will report to the Director of Sports Marketing Pacific and collaborate with Sports Marketing, Brand Marketing, Marketplace, and cross-functional teams both locally and globally to align efforts with brand and business goals. You will also engage externally with athletes, agents, team personnel, and industry stakeholders whilst seeking to understand additional marketplace opportunities.

WHO WE ARE LOOKING FOR

As Nike Pacific continues to evolve its Sports Marketing team, we are seeking a dynamic professional who will play a key role in driving the strategic vision for Growth Sports, Olympics, Paralympics, and Court (Tennis), with the potential to expand into additional sporting categories. The successful candidate will be a results-driven, relationship-oriented leader, deeply committed to enhancing athlete experiences and delivering impactful brand and portfolio development. The successful candidate thrives in fast-paced environments, possess industry knowledge and business acumen, and are passionate about supporting athletes throughout their journey. The ideal candidate is inclusive, collaborative, and strategic—able to align cross-functional teams through problem-solving and strong communication, while maintaining operational discipline and delivering results.

  • Minimum 8-10 years' experience in Sports Marketing, Brand Marketing, or similar field (at least 5 years essential). Bachelor's degree in Sports Marketing or related discipline, or equivalent combination of education and experience.
  • Exceptional relationship-building skills with athletes, coaches, agents, and industry stakeholders.
  • Expertise in portfolio management, critical thinking, negotiation, and independent decision-making.
  • Ability to develop and utilise partnerships, driving deeper integration across athlete services, innovation, brand storytelling.
  • Strong business and financial acumen, including budget management and execution of strategic initiatives and SAP experience.
  • Demonstrated success in leading complex, high-impact projects, with operational discipline and enterprise thinking.

WHAT YOU'LL WORK ON

Guided by the fundamentals of Seek, Sign, Serve, and aligned to Nike's strategic objectives, your primary mission is to identify and nurture athletes and teams capable of driving significant business impact both locally and globally. By building strong relationships and supporting talent on their journey to national recognition and cultural relevance, you elevate the brand's presence across the industry.

  • Scout, sign, and serve athletes in line with brand and business priorities. Making invest/divest decisions to optimise resources and ensure sustainable and competitive portfolio.
  • Drive the athlete marketing strategy, by collaborating with internal teams to create tailored athlete plans and leveraging contractual rights to strengthen consumer engagement and return on investment.
  • Maintain up-to-date records of athlete data, budgets, product forecasts, inventory, and delivery processes for athlete initiatives.
  • Work across marketing, product, and business functions for unified and impactful partnerships & experience in relation to right athlete, right product & right moment.
  • Foster long-term relationships with athletes, agents, coaches, and stakeholders, ensuring partnerships uphold company values such as sustainability, diversity, and equality.

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