Paid Media Performance Specialist

UNICEF is the world's largest children's charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

UNICEF Australia are looking for a performance-driven Paid Media Performance Specialist who loves turning data into results.  You'll use your digital expertise to power campaigns that will create life-changing outcomes for children. We're looking for someone who thrives in a fast-paced, data-driven environment and brings strong digital performance marketing experience and a sharp eye for emerging trends. You will be hands-on with platform optimisation, audience insights and know how to maximise KPIs and drive acquisition growth.

Your day will include

1. Optimising campaigns - across Google Ads and Meta to boost conversions and ROI through hands-on adjustments, testing, and performance troubleshooting.

2. Managing agency relationships- act as the key contact to oversee execution, review recommendations, and ensure deliverables meet performance goals.

3. Oversee budgets- monitoring daily spend, reallocating resources, and leveraging automated bidding strategies for maximum impact.

4, Reporting and analysis - deliver regular performance insights, highlighting opportunities to scale, and driving data-led decision making.

We would like you to have the following skills and experience

• At least 3 years of digital media optimisation and campaign management experience. Your skillset will skew towards digital platforms and be advanced user on performance platforms such as Google Ads and Meta Ads.

• Hands on experience with organisational audience tracking and measurement tools such as Google Analytics

• Experience with campaign performance analysis and conversion rate optimisation techniques

• Proficient in articulating and presenting campaign performance insights and optimisation recommendations to stakeholders

• Adaptable to change and an ability to stay on top of evolving media trends

• Numerical/Analytical aptitude and skill٫ developing clear insight and turning data into stories that can easily be understood with clear recommendations. Being hands on and deep diving into dashboards and pulling reports to develop conclusions.

• Knowledge and experience managing A/B and multivariate testing frameworks

• A strong interest in current affairs with a passion for world news, human rights, social justice and in working in the international aid and development sector

Personal attributes required for this position

• Analytical & Data-Driven

• Strategic & Results-Focused

• Proactive & Self-Motivated

• Collaborative Communicator

• Adaptable & Curious

• Purpose-Driven & Globally Aware

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose

• Sector leading salary packaging and a competitive salary commensurate with the NFP sector

• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making

• A positive and values-driven work culture which celebrates our achievements and recognises our teams

• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support

• Commitment to our child-first philosophy with generous paid parental leave and offering

• The opportunity to support a global impactful cause and make a difference for every child

How To Apply

To apply for this fantastic opportunity please select APPLY and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths

• Your CV

For further information, please be in touch with our People & Culture Team:

Applications close Thursday 9th October

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.

UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.