Social & Content Specialist

5 days ago

Pyrmont, New South Wales, Australia Strandbags Full time $60,000 - $90,000 per year

Social & Content Specialist | Pyrmont HQ

12 month contract - Parental Leave Cover

Your new journey begins with STRAND

Picture this: Your ideas and creativity shape global fashion communities and your campaigns truly make an impact.
Leading social content and influencer engagement for Strand, you'll use your sharp eye for trends and digital skills to turn lifestyle ideas into campaigns everyone is talking about. If creating scroll-stopping content and a little influencer magic is your playground, this could be the role you've been waiting for.

Who We Are

We're STRAND - Australia's go-to travel and lifestyle companion since 1927. With over 260 stores and a growing international presence, wherever you're going, no matter if the journey or adventure is big or small, we'll be by your side. Now we're looking for a Social & Content Specialist to join our Pyrmont team and help take our social content and following to the next level.

Who You Are

You're a visually driven storyteller who lives and breathes social media. With 3+ years' experience in lifestyle, fashion, or retail, you're skilled in content creation, influencer collaboration, paid partnerships, analytics, and driving results. Trend-aware and agile, you thrive in fast-paced environments and know how to grow brand engagement and community across borders.

Your Journey with Us

  • Develop and execute a Social Media plan to drive innovation and growth across all platforms globally
  • Create tailored content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms.
  • Grow and engage follower communities with content that sparks conversation and loyalty.
  • Plan, launch, and manage paid partnerships and influencer campaigns with a focus on measurable results.
  • Drive full-cycle creative campaigns from concept to performance tracking with global appeal.
  • Support seasonal campaigns, new product launches, brand activations and ad-hoc requirements
  • Collaborate with agencies and manage influencer partnerships to deliver results
  • Use analytics to optimize strategy, track performance, and demonstrate impact.

What You'll Bring to Our Team

  • 3+ years in social media, influencer, or digital content roles, ideally in fashion, lifestyle, or retail
  • Hands-on experience with Instagram, TikTok, Facebook, LinkedIn, YouTube
  • Proven ability to create visual storytelling.
  • Skilled in influencer and agency partnerships.
  • Strong analytics and ROI mindset.
  • Track record of growing online communities and elevating brand presence.
  • Strong organisational and time management skills, with the ability to juggle multiple priorities and deliver within tight turnarounds.

Why Start Your Journey With STRAND?

Growth Opportunities
: We're committed to supporting your development and helping you grow in a rapidly expanding ecommerce environment.

Perks That Matter:
40% off everything, birthday leave, recognition for great work, and a culture that supports you.

A Brand That's Going Places
: Be part of a team that's evolving, expanding, and excited about the future.

At STRAND, people are our power. If you're ready to bring your social media expertise to a brand that's going places, we want to hear from you.

Please note, this is a full-time, 12 month contract position.

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