Marketing Executive

19 hours ago

Sydney, New South Wales, Australia MAYDAY Recruitment Full time $90,000 - $120,000 per year
Purpose of the Role

The Marketing Executive / Social Media Manager will be responsible for planning, executing, and optimising marketing campaigns across digital and traditional channels, with a particular focus on building brand awareness, driving engagement, and generating leads through creative content and social media strategy.


Key Responsibilities
Marketing Strategy & Campaigns
  • Develop and implement marketing campaigns aligned with business objectives.
  • Coordinate promotional activities, events, and partnerships.
  • Track, analyse, and report on campaign performance (ROI, engagement, leads).
Social Media Management
  • Own and grow the company's social media presence across platforms (LinkedIn, Instagram, Facebook, TikTok, X, etc.).
  • Plan and schedule engaging, on-brand content (posts, stories, reels, videos).
  • Monitor social media trends, community engagement, and competitor activity.
  • Respond to comments, enquiries, and feedback promptly, maintaining a professional tone.
Content Creation
  • Create compelling written, visual, and video content tailored to each channel.
  • Work with internal teams (e.g., recruitment consultants, leadership) to source stories, case studies, and testimonials.
  • Ensure all content reflects brand values, tone of voice, and diversity standards.
Brand & Communications
  • Maintain consistency of branding and messaging across all marketing channels.
  • Support internal communications (newsletters, events, staff engagement).
  • Collaborate with external agencies, designers, and photographers where needed.
Skills & Experience
  • Proven experience in marketing, digital marketing, or social media management.
  • Strong copywriting and content creation skills.
  • Proficiency in marketing and design tools (e.g., Canva, Adobe Creative Suite, HubSpot, Mailchimp, Meta Business Suite, Google Analytics).
  • Understanding of SEO, paid social campaigns, and digital performance metrics.
  • Excellent communication, organisation, and stakeholder management skills.
  • Ability to balance creativity with data-driven decision making.
Personal Attributes
  • Creative thinker with a proactive, can-do attitude.
  • Passionate about brand storytelling and community engagement.
  • Highly organised with strong attention to detail.
  • Comfortable working in a fast-paced, collaborative environment.
Reporting & Structure
  • Reports to: Head of Marketing / Director / CEO (depending on company structure).
  • Works closely with: Recruitment consultants, business development teams, external suppliers.

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