Chapter Lead, Product Marketing

2 weeks ago

Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time $90,000 - $120,000 per year
See yourself in our team

Do work that matters

On any given day, you will:
  • Define the Marketing strategy for the existing CommSec and W&P businesses to best drive awareness, acquisition, retention and engagement for the core products
  • Support the design, build and launch of new products for these businesses including self-managed superannuation and self-directed investments
  • Support the design of the mass affluent marketing strategy to best unlock opportunity in the mass affluent retail portfolio and acquire new to bank customers
  • Specifically, the role is also responsible for the growth of CommSec Brand
  • Build clear marketing propositions for relevant target segments that are insights lead and best position the range of products and services for the customer needs
  • Cultural leadership of the W&P Marketing chapter, through clear and transparent ways of working, upfront planning and partnership with core business partners and leading an agile operating model across the direct team and others that support the W&P business
  • Create and foster customer centric and progressive partnerships with key third party partnerships including Hollard, AIA, Petsure and CFS
We'd love to hear from people who have:
  • Proven experience in leading cross functional marketing teams of various disciplines to build and execute on customer centric plans to support business partners
  • Strong knowledge and experience in working with core Wealth business lines, in particular insurance, investments and Private Banking
  • Demonstrated track record in creating customer centric Marketing plans to support business partners and create strong ROI
  • Exceptional through the line marketing experience (ATL and 1:1)
  • Experience in leading brand management and campaigns
  • Experience as a Marketing partner to business lines, to support influence customer centricity through timely and compelling sharing of insights and trends to support innovation and business plans
  • Experienced people leader with a focus on developing teams and building capability
  • Experience in working in agile ways of working preferred
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