Key Account Manager
2 weeks ago
Knowledge, Skills And Abilities
- Strong grasp of digital performance metrics (Impressions, CTR, PDP Views, ATC, CVR, ROAS) and how to leverage them to drive business results
- Excellent project management skills, capable of steering cross-functional teams and multiple initiatives in parallel
- Proven experience in Sales, Account Management, or Digital Wholesale roles
- Clear communicator with the ability to simplify complex data and influence senior stakeholders
- Skilled in stakeholder management across various seniority levels, with the ability to lead change and foster alignment
- Strategic, proactive, and entrepreneurial mindset with a strong sense of ownership
- Solid understanding of retail financials including sales, inventory, margin, and returns
- Proficient in MS Office, particularly Excel (macros a plus)
- Working knowledge of Marketplace infrastructure (middleware, PIM systems, customer backends)
- Deep understanding of Amazon's Flywheel and key levers for partnership success
- Experience with BI tools (e.g. Tableau, PowerBI) and Customer Data Platforms (e.g. Amazon Retail Analytics)
- Familiarity with retail media strategies and their impact on sales
- Exposure to agile work environments preferred
- Drive digital sell-through across all relevant domains and apps for your assigned wholesale accounts
- Partner with the PAC Key Accounts team to identify and activate high-impact digital initiatives
- Monitor consumer demand, assortment trends, and digital shelf performance to identify growth opportunities
- Build dashboards and translate data insights from internal and external sources into actionable strategies
- Ensure premium, consistent, and optimized content across your accounts' digital touchpoints
- Maximize adidas brand visibility through tailored activation along the consumer journey
- Lead the development and implementation of Digital Joint Business Plans (JBP) with clear sell-out and KPI goals
- Partner with Planning to track key performance metrics, assess impact, and support sales forecasting
- Deliver clear and strategic updates to senior stakeholders across regions and functions
- Continuously evaluate and improve adidas' digital Go-to-Market strategy in partnership with accounts
- Enforce adidas Partnership Agreements and ensure compliance across channels
- Manage the commercial and operational aspects of Hybrid (1P/3P) account relationships
- Oversee third-party resellers to protect brand integrity across digital platforms
- Represent adidas in key strategic meetings and maintain strong tri-party relationships with distributors and retailers
- Negotiate annual trade terms and ensure investments align with strategic and profitability goals
- Net sales, contribution margin, and profitability
- Share of Wallet
- Digital Share of Business
- Brand Market Share
- PAC Key Account Team
- PAC Digital Wholesale (DPC) Team
- External Account & Operations Teams
- Emerging Markets DPC
- Sales Development & Finance
- Brand Activation & Category Management
- Cross-functional teams as needed for strategic projects
- University degree in Business, Marketing, or related field (Engineering/Computer Science background a plus)
- Proven experience in Sales or Account Management, preferably with digital or multi-channel focus
- Professional background in Digital Merchandising, Consumer Experience, or Digital Marketing
- Experience in the sports or lifestyle industry preferred
- In-depth understanding of the global e-commerce ecosystem
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