Marketing Coordinator

3 days ago

Broadbeach QLD, Australia Appia Group Pty Ltd Full time $60,000 - $80,000 per year

Salary Information: $76,515 (exclusive of superannuation)

Job Summary:

The Marketing Coordinator at Nova Dental Implant Centre under The Viral Digital Agency serves as the heartbeat of the company's organic social media content. The role extends beyond coordination — it involves innovating, executing, and leading the creation of engaging, impactful, and on-brand content that resonates with the target audience. This position plays a crucial part in expanding Nova's digital footprint and enhancing its reputation as the market leader in full-mouth dental implants and cosmetic procedures.

Key Responsibilities:

Content Innovation & Strategy

  • Develop fresh, creative content ideas for Nova's organic social media presence across Instagram, TikTok, Facebook, YouTube Shorts, and LinkedIn.
  • Stay up-to-date with dental and healthcare trends, social media algorithms, and viral formats to keep Nova's content relevant and engaging.
  • Plan content calendars aligned with strategic goals and promotions.
  • Create storyboards and mood boards for new campaigns, patient stories, and clinician spotlights.

On-Site Content Production & Coordination

  • Attend clinic locations regularly to manage and oversee photoshoots and video production.
  • Ensure smooth execution of content shoots by coordinating all stakeholders including clinicians, treatment coordinators, videographers, and patients (where appropriate).
  • Direct in-clinic teams to capture daily content (before & afters, transformations, testimonials, behind-the-scenes).
  • Ensure all content aligns with brand guidelines, tone, and compliance standards.

Stakeholder Collaboration

  • Liaise with internal stakeholders (clinic staff, operations, clinicians) to ensure content requirements are met consistently.
  • Work with external content creators, editors, and freelancers to deliver polished, professional content on time.
  • Ensure approvals are obtained for all patient-related content (via signed consent forms).

Community Engagement & Customer Service

  • Respond to patient enquiries received via social media platforms in a professional, brand-aligned tone.
  • Provide basic information, redirect to appropriate departments, or escalate queries where required.
  • Assist the reception or patient coordination team by taking occasional inbound calls during peak times.

Performance Tracking & Reporting

  • Monitor content performance (engagement, reach, saves, shares) and provide weekly insights and suggestions for improvement.
  • Recommend adjustments to content strategy based on what's working and what isn't.
  • Help identify local influencers, patient ambassadors, and opportunities for content collaborations.

Bonus Skills (Not Essential but Valued):

  • Photography or videography experience
  • Experience working in dental, medical, or aesthetic clinics
  • Knowledge of paid media platforms (to align organic with paid strategy)

Job Type: Full-time

Pay: $76,515.00 per year

Work Location: In person

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