Ecommerce Campaign Specialist, AUNZ

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Digital Team is at the forefront of establishing lululemon across APAC. We aim to deliver a world-class digital experience for our guests across all platforms — inspiring and enabling them to live a life they love through rich content, seamless experiences, and great product. We value strategic, resourceful, and innovative individuals who excel at operations, understand business needs, collaborate effectively, and take initiative.

Reporting to the Senior Digital Manager, the Ecommerce Specialist plays a key role in elevating the online guest journey and driving conversion through content and product presentation across the AU and NZ brand sites. Based in our Melbourne office, this role works closely with both our Campaign Specialist and Operations Specialist, bridging campaign execution and operational excellence.

Summary of the Role

Priority Responsibilities:

• Plan and execute content and product drops for AU/NZ brand sites in alignment with business objectives.
• Analyze sales performance using product data, website metrics, and local market trends to inform strategic actions.

Key Collaboration:

• Work closely with cross-functional partners locally and regionally to deliver cohesive digital initiatives.
• Support digital team to ensure seamless execution across all touchpoints.

A day in the life

Content & Experience Planning:

• Maintain and update the ecommerce campaign calendar with weekly content updates and key campaigns.
• Assist in planning on-site content refreshes aligned with business goals.
• Support execution of content strategies that enhance user experience and drive traffic and conversion.

Weekly Website Content Updates:

• Coordinate with designers and copywriters to ensure timely delivery of visual assets and translated copy, aligned with brand guidelines.
• Assist in implementing visual merchandising strategies in collaboration with the Asia digital operations team.
• Upload and QA site content, ensuring accuracy of assets, links, product availability, and overall user experience.

Reporting & Market Research:

• Produce reports with actionable insights based on sales data, site metrics, and market trends to improve conversion and drive revenue growth.
• Reports generated weekly or as requested.

Qualifications:

• 2-5 years of experience in e-commerce or related fields; experience in digital marketing, advertising, or web design agencies is welcome.
• Background in ecommerce campaigns, website merchandising, and familiarity with Salesforce Commerce Cloud (SFCC) is a plus.
• Strong communication and collaboration skills, with experience working across cross-functional and global teams.
• Proficient in Microsoft Excel.
• Experience working with online marketplaces is a bonus.
• Familiarity with analytical tools such as Power BI, Adobe Analytics, or GA4 is desirable.
• Detail-oriented and highly organized.
• Able to manage multiple campaigns, product drops, and merchandising tasks simultaneously.
• Strong communicator, comfortable collaborating across APAC and North America.
• Builds trust and fosters positive working relationships.
• Brings a "get-it-done" attitude with both structured and flexible planning skills.
• Takes ownership and acts as a key point of contact for AU/NZ ecommerce matters.
• Encourages open, candid communication in a safe and trusting team environment.

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

[1] Youtube Video

References

Visible links