Marketing Content Coordinator

Job Overview

IBISWorld is a global leader in industry intelligence, equipping the world's most influential businesses with the insights they need to make confident, data-driven decisions. With a global team and offices on three continents, we help professionals uncover opportunities, anticipate trends and drive business growth.

As our Media & Content Coordinator, you'll be at the creative center of it all, bringing the IBISWorld brand to life through storytelling that informs, inspires and connects with business audiences around the world. This role sits at the heart of our global Go-To-Market team, blending creativity, strategy and execution to produce compelling video, social and blog content that sparks engagement and builds brand momentum.

You'll help shape and deliver IBISWorld's global video and social media strategy, crafting content that showcases our industry expertise, amplifies our voice, and strengthens our digital presence. Working alongside a passionate team of designers, creators and strategists, you'll collaborate closely with our Global Content Manager, Multimedia Designer and Lead Digital Graphic Designer to turn ideas into stories that resonate across markets.

This is a hands-on, high-visibility opportunity for someone who thrives on creativity, loves collaboration and takes pride in creating content that not only looks great, but makes people stop, think and engage.

Key Duties and Responsibilities

• Coordinate the development and execution of IBISWorld's global content strategy, focusing heavily on video channels.

• Write and edit video scripts, blog articles and social copy that communicate complex insights in a clear and engaging way.

• Partner with our Multimedia Designer on bringing videos to life, and with the Lead Digital Graphic Designer on creative direction, visuals and brand alignment.

• Collaborate with the Global Content Leader to ensure all video and social content aligns with broader brand and go-to-market objectives.

• Manage the day-to-day planning, scheduling, and publishing of video and social content across global markets and platforms (LinkedIn, YouTube, X, etc.).

• Work with the Go-To-Market team to ensure effective cross-channel collaboration and global amplification of content.

• Maintain media relationships and partner projects, supporting collaboration with external media outlets and content partners to amplify IBISWorld's visibility.

• Monitor performance metrics and audience engagement to inform continuous improvement.

• Support persona-driven storytelling, premium product campaigns and thought leadership initiatives.

• Maintain and execute a global content calendar, coordinating reviews, deadlines and stakeholder feedback.

• Uphold IBISWorld's brand voice, visual standards and tone across all multimedia and social communications.

Performance Area Criteria

• Consistent delivery of high-quality, engaging and brand-aligned video and social content.

• Effective coordination of cross-team workflows, ensuring timely content delivery.

• Demonstrated ability to strengthen IBISWorld's social media presence and engagement metrics.

• Strong collaboration with internal creative and marketing teams globally.

• Continuous improvement in storytelling quality, creative execution and content performance.

• Strategic contribution to evolving IBISWorld's multimedia and social content approach.

Key Skills and Abilities

Skills

• Excellent writing and editing skills with a strong grasp of tone, clarity and narrative flow.

• Proficiency in content coordination tools, social media management platforms and project tracking systems.

• Strong understanding of digital storytelling and cross-channel content distribution.

Attributes

• Creative thinker with the ability to turn strategic goals into compelling content ideas.

• Highly organised, detail-oriented and adaptable across global workflows.

• Collaborative and communicative, with a proactive approach to stakeholder management.

Characteristics

• Confident working in a fast-paced global team environment.

• Strategic and creative mindset with strong attention to detail.

• Self-motivated, dependable and capable of managing multiple priorities.

Knowledge

• Understanding of content marketing, social media strategy and audience engagement best practices.

• Awareness of brand storytelling principles and multimedia collaboration.

Education and Experience

Education

• Bachelor's degree in Communications, Marketing, Journalism or a related field, or equivalent professional experience.

Experience

• Minimum of 3 years' experience in content coordination, social media management, or similar roles, including significant experience working with video.

• Experience managing multi-channel content workflows preferred.

• Familiarity with content performance and analytics reporting.

EEO Statement
IBISWorld provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or genetics. In addition to federal law requirements, IBISWorld complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.