Marketing Manager

A BIT ABOUT US

You know how it can be really difficult to choose locations for business, because of the sheer complexity of the decision-making process?

Well, what GapMaps does is make it easy to make better location decisions by integrating the latest location data with key demographic, economic and population intel — and allow you to add your own data on one simple-to-use platform.

GapMaps can be found in over 23 countries, with more than 400 clients using the platform to drive their location strategies, support marketing plans or understand competitors' networks and customers. Our in-house location intelligence experts can offer additional help planning your network or supporting and training your inhouse team. GapMaps takes the guesswork out of location choices and helps you make decisions with greater confidence.

MARKETING MANAGER AT GAPMAPS

A unique opportunity with global impact has become available for a Marketing Manager to join the Product Development and Marketing team at GapMaps. As the Marketing Manager you will play a pivotal role in shaping and executing GapMaps global marketing strategy to drive brand growth, lead generation and customer engagement. This role leads the development and implementation of integrated B2B marketing campaigns across digital and traditional channels, ensuring consistent brand positioning and measurable business impact.

THE ROLE

• Develop and execute comprehensive B2B marketing strategies that support the company's growth objectives and strengthen its position across regions.
• Drive awareness, demand, and customer engagement through multi-channel programs including digital, content, events, and partnerships.
• Lead the management of the company's brand to ensure consistent positioning, messaging, and visual identity across all channels.
• Oversee the development of strategic content ((case studies, whitepapers, videos) and thought leadership initiatives that reinforce credibility and differentiation within the market
• Design and oversee integrated demand generation programs that drive qualified pipeline and measurable business growth.
• Partner with Sales and Product teams to align campaigns with go-to-market strategies and ensure seamless lead management through marketing automation and CRM platforms to nurture prospects and drive conversions
• Collaborate closely with stakeholders across Sales, Product, Customer Success, and Executive teams to ensure marketing initiatives are aligned with organisational objectives and customer needs.
• Contribute to strategic discussions on product positioning, pricing, and market expansion
• Provide leadership and direction to internal marketing team members and manage relationships with external providers to ensure alignment with brand and business goals, maintaining accountability for quality, timelines, and outcomes
• Oversee the marketing budget to maximise efficiency and impact.
• Ensure investment decisions are aligned with business priorities and demonstrate a clear return on marketing expenditure

WHAT YOU'LL LOVE ABOUT THE ROLE

• Work across diverse markets and industries
• Help clients solve strategic problems and grow their networks with confidence
• Work with the latest in data and location intelligence to drive fresh insights
• Join a smart, passionate team that thrives on achieving outcomes together

YOU WILL HAVE

• 5+ years of experience in Marketing, preferably in technology or data drives industries.
• Bachelor's or Master's Degree in Marketing Communications, Business, or a related field.
• Experience in lead generation, performance marketing and marketing automation.
• Demonstrated success in building and executing global or multi-market digital campaigns.
• Intermediate or Advanced Excel and data modelling skills
• Clear communicator with strong presentation and report-writing skills
• A proactive mindset with a passion for solving complex problems and delivering client value

YOU ARE AN EXCEPTIONAL CANDIDATE FOR THIS ROLE IF YOU

• Are motivated and use a proactive approach to understand clients' needs
• Have impeccable relationship building skills and experience working with high-touch individuals
• Communicate confidently and effectively, both written and verbally, with internal and external stakeholders, and at all levels
• Are passionate about learning and enjoy a fast-paced environment where one day is never the same
• Can demonstrate autonomous problem-solving skills and the ability to multi-task and not be one-dimensional
• Work collaboratively, have a flexible attitude and thrive in working independently

READY TO JOIN US?

If you're excited about using data to help businesses grow smarter and faster, we'd love to hear from you. Apply now with your resume and a short cover letter telling us why this role is right for you.