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Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia Accelerate Workforce Solutions Group Holdings Pty Ltd Full time $80,000 - $100,000 per year

About Us

Barnsbury Joinery is a high-end joinery company specialising in superior-quality carpentry craftsmanship for heritage buildings, listed properties, and those within conservation areas. With a reputation for excellence, we deliver bespoke solutions tailored to the unique needs of clients, ensuring compliance with conservation regulations while preserving architectural integrity. Opening a new office in Australia, Barnsbury Joinery has a substantial portfolio of prestigious projects in the UK that blend traditional methods with modern innovation.

As we expand our operations, we are seeking an experienced Marketing Lead with deep expertise working with UK heritage buildings and more broadly within the construction sector to lead our marketing strategy and drive growth in Australia.

Role Overview

The Marketing Lead will be responsible for shaping and executing a marketing strategy that drives brand visibility, generates sales, and strengthens Barnsbury Joinery's position as a leader in the heritage joinery market. The ideal candidate will have an intimate understanding of marketing within the construction and heritage sectors, with specific experience working on projects involving listed buildings and properties within conservation areas in the UK. A clear understanding of the Australian sector and differences in state legislation is also very important.

Key Responsibilities

  • Marketing Strategy Development: Create and implement a comprehensive marketing plan aligned with the company's goals for growth and market expansion.
  • Heritage Expertise Integration: Leverage experience in UK heritage and listed building regulations to position Barnsbury Joinery as a trusted expert in this niche market in Australia.
  • Sales Enablement: Collaborate with the sales team to design campaigns that generate leads, increase conversions, and drive revenue.
  • Content and Brand Management: Develop and oversee brand messaging, ensuring consistency across all platforms while highlighting the company's expertise in heritage and conservation joinery.
  • Digital Marketing Leadership: Manage SEO, social media, email campaigns, and website optimization to enhance online presence and client engagement.
  • Event and Partnership Management: Represent Barnsbury Joinery at trade shows, industry events, and networking opportunities. Build strategic partnerships with architects, conservation specialists, and industry stakeholders.
  • Market Research: Stay informed about trends in heritage construction, marketing best practices, and competitor strategies to keep Barnsbury Joinery ahead of the curve.

Essential Qualifications and Experience

  • Heritage Expertise: Demonstrable experience working with listed buildings, conservation areas, or heritage properties in the UK (mandatory).
  • Construction Sector Knowledge: In-depth understanding of the construction industry, with specific expertise in joinery or bespoke craftsmanship preferred.
  • Marketing Experience: Proven track record of developing and executing successful marketing strategies, ideally in the construction or heritage sectors.
  • Leadership Skills: Experience leading marketing teams, managing budgets, and delivering results in a fast-paced environment.
  • Digital Proficiency: Strong skills in digital marketing tools, CRM systems, and analytics platforms.
  • Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with a diverse audience.

Why Join Barnsbury Joinery?

  • Opportunity to work with a leading company in the heritage joinery sector.
  • Be part of a passionate team committed to craftsmanship and architectural preservation.
  • Drive growth and make a meaningful impact on the preservation of historic buildings.
  • Competitive salary package, benefits, and professional development opportunities.

How to Apply

If you are a marketing professional with a passion for heritage buildings and the expertise to drive Barnsbury Joinery's growth, we'd love to hear from you. Please send your resume and a tailored cover letter detailing your experience with UK heritage buildings and your marketing achievements via the 'apply now' button.

Salary Range

Annual base salary between $80,000 -$100,000 depending on skills and experience, plus bonuses and additional company benefits.

Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Schedule:

  • Monday to Friday

Work Authorisation:

  • Australia (Required)

Work Location: In person

Application Deadline: 24/07/2025