Director of Sales

About us

Crowne Plaza Melbourne is the perfect destination for your next staycation, family holiday, or romantic escape. At Crowne Plaza Melbourne, you can find big city adventure combined with some well-deserved time to relax. Experience the vibrancy and electric culture for which Melbourne is renowned with central accommodation near Melbourne CBD. Crowne Plaza Melbourne is ideally located on the Yarra River, only steps away from the restaurants and bars of the South Wharf precinct, CBD shopping, and South Melbourne with its popular cafés and markets.

What's the job? 

This is an 8-month maternity leave cover role, proposed to commence in mid-January 2026 and conclude in mid-September 2026. We are seeking someone who is not only strong in the Sales & Marketing field, but also an inspiring caretaker and leader — someone who can continue to guide, nurture, and develop the team, helping them reach their full potential.

The Director of Sales & Marketing is responsible for leading and developing the sales, marketing, and revenue management functions to drive commercial success for our owners and IHG. This position reports directly to the Hotel General Manager and works closely with the IHG portfolio and Support Centre teams to deliver on strategic goals across meetings & events, sales, and revenue performance.

A taste of your day-to-day

Manage key relationships with leaders, third parties, and IHG regional teams to align strategic direction and foster collaboration. Responsibilities include 

• Foster a high-performance cross-functional culture by driving collaboration across revenue, marketing and operations teams.
• Drive a great working environment for teams to thrive – connect departments to create sense of one team
• Utilise data-driven insights to optimise pricing strategies, market positioning and revenue growth.
• Develop innovative guest engagement strategies to drive repeat business with a focus on personalised experiences across transient segments.
• Lead and execute the long-term commercial strategy of the hotel ensuring alignment with brand standards and owner expectations.
• Collaborate with IHG's global and regional teams to align strategies with brand objectives.

What we need from you

• Proven experience in a senior Hotel sales & marketing leadership role. 
• Strong commercial acumen with a track record of achieving revenue targets.
• Exceptional leadership skills with the ability to inspire and develop a dynamic team.
• Expertise in digital marketing, branding, and strategic partnerships.
• Excellent communication and relationship-building skills.

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you'll become part of our ever-growing global family.