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Chief Marketing Officer
2 weeks ago
Entrada Travel Group (Entrada) is a family-owned business with more than 30 years of history in passenger transport and tourism. Our New Zealand brands include InterCity, GreatSights, Auckland Explorer Bus and Auckland Whale & Dolphin Safaris, while in Australia we operate a range of exceptional marine tourism and dive experiences based in Cairns and, most recently, the iconic Greyhound Australia. Together, we connect millions of people every year across more than 600 destinations in Australasia.
With a workforce of 650+ people, Entrada is entering an exciting new phase of growth and transformation. We are seeking an exceptional Chief Marketing Officer (CMO) to lead our marketing and communications strategy across both New Zealand and Australia.
The Role
Reporting to the CEO and working closely with our COOs, the CMO will:
- Lead marketing strategy across ~15 brands spanning passenger transport and tourism.
- Drive digital-first, data-driven marketing excellence to deliver direct online sales growth.
- Build and mentor high-performing marketing teams across geographies.
- Elevate brand presence, customer experience, and performance optimisation.
- As a member of the ANZ Executive Team, help to shape Entrada's growth and expansion strategy.
- Located in Brisbane with domestic travel and some international travel to Auckland.
Key areas of responsibility include:
- Strategic Leadership & Business Partnership
- Marketing Operations and Performance Excellence
- Brand Management & Customer Experience
- Customer Intelligence & Market Research
- Digital Marketing & Technology
This is a fast-paced, dynamic environment. The successful candidate will thrive working across multiple brands, markets, and customer segments, balancing strategic leadership with hands-on delivery.
About You
We are looking for a proven marketing leader who can demonstrate:
- 10+ years senior marketing leadership, ideally at CMO or Marketing Director level.
- Experience in multi-brand, multi-market environments, preferably travel, transport, or tourism.
- Strong expertise in digital marketing, e-commerce, CRM, and performance optimisation.
- Ability to lead geographically dispersed teams and foster a collaborative, high-performance culture.
- Commercial acumen and proven ability to deliver measurable business growth.
Why Join Us?
At Entrada, our values are at the heart of everything we do: Respect, Whānau/Family, Courage, and Fun. You'll be part of a leadership team driving innovation and growth across iconic brands while creating memorable experiences for millions of travellers.
This is a rare opportunity to make your mark at scale, in a business with strong foundations, bold ambitions, and a dynamic future.
How to apply
Troocoo Executive Search is delighted to partner with Entrada Travel Group to manage this recruitment process. For enquiries or to request an executive candidate pack, email:
Submit your application online and include your resume and a 1-2 page cover letter outlining your relevant experience, suitability and interest in the role.
Applications close at COB on Monday, 8th September, 2025.
