Head of Digital, Connected Store

At Metcash, you're part of something bigger. We've got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

At Metcash Food, we're the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With trusted brands like IGA, Foodland and Campbells, we help local retailers become the best stores in town – delivering the products and produce their communities love most.

About the Opportunity

As Head of Digital Channels, you'll play a pivotal role in shaping Metcash Food's digital future. This leadership position is responsible for building scalable, sustainable, and profitable retailer and shopper propositions across loyalty, B2C eCommerce, and data-driven digital marketing. You'll lead a talented team and drive transformation to turn an embryonic eCommerce offer into a $2bn retail sales channel over five years.

In this Role

• Deliver annual financial and non-financial outcomes for IGA Rewards and IGA Shop Online

• Lead and develop the Digital Channels team, fostering a culture of growth and continuous improvement

• Design and implement engagement strategies to align stakeholders and retailers

• Create legal and commercial frameworks that enable profitable operating models

• Define program milestones and implement reporting for senior leadership forums

• Drive change management to embed digital channels into core business operations

• Develop a five-year strategic roadmap for customer-first digital retail channels

• Ensure digital user experience strategies complement overall marketing objectives

You're Likely a Match If

• Are a people-focused leader who inspires and motivates teams

• Build collaborative networks and influence stakeholders at all levels

• Have a strong analytical mindset and use data-driven insights for decision-making

• Understand the digital marketing landscape and marketing technology implementation

• Possess excellent communication skills and can simplify complex ideas for non-technical audiences

• Have significant leadership experience in large, fast-moving commercial businesses

• Have a proven track record in transformation programs and delivering large-scale projects

• Hold a Bachelor's degree in business management, IT, or a related discipline

What's on offer

We're proud to offer a workplace that supports your well-being, growth, and belonging:

Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger

Metcash is Australia's leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the 'Best Store in Their Town' by providing merchandising, operational and marketing support.

We're committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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