Marketing Strategy Lead

5 days ago

Brisbane, Queensland, Australia Alpha Companies Full time $80,000 - $120,000 per year

Are you an experienced senior marketing professional with a passion for the travel and tourism industry? Do you excel at shaping brand identity, driving growth, and delivering campaigns that make an impact?

Alpha Companies is looking for a
Marketing Strategy Lead
to join our team, where you'll play a pivotal role in enhancing our brand presence and engaging customers in the dynamic car rental and tourism market.

Alpha Car Hire, founded in 2006, is one of Australia's leading independent car hire providers. We're fast-growing, customer-focused, and committed to delivering affordable, reliable, and memorable rental experiences that go above industry standards.

About the Role

As our newly created
Marketing Strategy Lead
, you will be responsible for developing and executing marketing strategies that align with our business objectives. This role blends strategic leadership with hands-on delivery, ensuring that our campaigns and brand activities attract and retain customers while supporting commercial growth.

You'll work closely with senior leadership, tourism partners, and internal teams to bring innovative marketing initiatives to life. From leading digital campaigns to shaping our brand story, your work will directly influence how travellers experience our services.

Key Responsibilities

  • Develop and implement a marketing strategy aligned with overall business goals.
  • Define and strengthen brand positioning and ensure consistent messaging across all channels.
  • Lead the planning and execution of multi-channel campaigns (digital, social, PR, events).
  • Use market insights and data analysis to improve acquisition and retention.
  • Oversee digital marketing activities, including SEO, PPC, and social media advertising.
  • Build and maintain partnerships with tourism agencies, brokers, and travel networks.
  • Manage marketing budgets and recommend high-impact investment opportunities.
  • Mentor and collaborate with the marketing team to deliver innovation and results.

About You

We are looking for someone who is:

  • Experienced in strategic marketing, ideally within tourism, travel, or hospitality industries.
  • Skilled in digital marketing with strong knowledge of SEO, PPC, and analytics.
  • A creative storyteller who can bring brand experiences to life.
  • Confident in leading campaigns from concept to delivery.
  • Strong in building and maintaining partnerships with external stakeholders.
  • Collaborative, with the ability to work across sales, operations, and customer service teams.
  • An analytical thinker who makes data-driven decisions
  • A fast-paced, execution-focused professional

Why Join Us?

  • Play a strategic role where your ideas directly shape the business.
  • Collaborate with a passionate team that values innovation and customer experience.
  • Opportunities to grow with the business.

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