Programmatic Media Lead, Large Customer Sales
1 day ago
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising, consultative business, business development, online media environment, or marketing roles, or 3 years of experience with an advanced degree.
- Experience with platforms and programmatic advertising or digital display ecosystem.
- Experience in working with advertisers, agencies, or clients.
- 3 years of experience in managing digital marketing, advertising campaigns and relationships with customers or agencies.
- Experience with online media buying and promoting processes with the knowledge of Demand-Side Platform (DSPs), Supply-Side Platform (SSPs), and Ad Exchanges.
- Experience with digital or media agencies, or programmatic advertising industry.
- Excellent organizational, problem-solving, collaborating and presentation skills.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
In this role, you will apply expertise of display, video, and media to enable business growth for advertisers and partners across Australia and New Zealand. You will be exploring new areas of deploying, applying and integrating products and media solutions, codifying the insights and learning to prepare them for application, and expanding these in collaboration with internal and external partners. You will be at the center of customer and agency success through the application of Google solutions.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities:
- Engage and influence customer stakeholders by leading meetings to uncover marketing goals and Key Performance Indicators, translating them into campaign strategies.
- Drive campaigns, quantify business impact, and demonstrate value to customers, maintaining account hygiene.
- Build solutions to maximize customer value through Google's advertising solutions, manage objections, and achieve business growth goals.
- Analyze campaign data, ensuring performance is tracked, and delivering results aligned with customer objectives.
- Monitor performance data to extract insights, identifying and promoting opportunities to drive future customer growth and build pipeline.
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