Kitchen Design and Sales Consultant

About eKitchens

eKitchens is a leading provider of custom cabinetry and flat-pack kitchen solutions in Australia. As we continue to grow, we are looking for a Social Media Manager to take ownership of our organic social media strategy, ensuring our brand engages, inspires, and converts across platforms including Instagram, Facebook, Pinterest, TikTok, and YouTube Shorts.

Role Overview

As a Social Media Manager, you will be responsible for creating, curating, and managing high-quality content that strengthens eKitchens' brand presence, increases engagement, and drives lead generation. You will develop and execute a content strategy aligned with our SEO, paid advertising, and influencer marketing efforts, ensuring a consistent and compelling brand voice across all platforms.

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement a data-driven social media strategy to increase brand awareness, audience engagement, and customer conversions.
• Manage and grow eKitchens' presence across Instagram, Facebook, Pinterest, TikTok, LinkedIn, and YouTube Shorts.
• Create and maintain a content calendar, ensuring timely and engaging content aligned with our key content pillars: Design & Inspiration, Customer Success, Trade & Business Solutions, and Product Education.
• Develop and implement community engagement strategies to foster a loyal online community, responding to comments, DMs, and customer inquiries.
• Monitor industry trends, competitor activity, and emerging social media trends to leverage new opportunities.

Content Creation & Curation

• Produce and oversee high-quality multimedia content (static posts, carousels, Reels, TikToks, YouTube Shorts, and blog content repurposing).
• Visiting site to obtain content.
• Work with internal teams and external content creators, UGC contributors, and influencers to ensure authentic, high-performing content.
• Ensure all content aligns with eKitchens' brand voice, aesthetic, and customer personas.
• Implement AI and automation tools to improve content efficiency and distribution.

Influencer & UGC (User-Generated Content) Strategy

• Identify and collaborate with micro and macro influencers within the home renovation and interior design space to amplify brand reach.
• Develop UGC campaigns encouraging customers to share their kitchen renovations using #MyEKitchen and other branded hashtags.
• Manage paid partnerships and ambassador programs to drive organic reach and credibility.

Social Media Analytics & Optimisation

• Track, measure, and report on social media performance using Meta Business Suite, Pinterest Analytics, TikTok Insights, Google Analytics 4, and Looker Studio.
• Conduct A/B testing on creatives, captions, and posting times to optimise engagement and reach.
• Leverage UTM tracking to attribute social media efforts to website traffic and conversions.
• Adjust strategy based on data insights to continuously improve performance and achieve follower and engagement growth targets.

Required Skills & Experience

• 5+ years of experience in social media management, content creation, and brand storytelling.
• Proven track record of growing social media accounts, increasing engagement, and driving leads.
• Strong understanding of Instagram Reels, TikTok, YouTube Shorts, and Pinterest trends.
• Proficiency in content planning, scheduling tools (Hootsuite, Later, Meta Business Suite), and basic video editing (Canva, Adobe Premiere, CapCut, or similar).
• Experience working with UGC, influencer collaborations, and community-building initiatives.
• Ability to analyse social media performance data and adjust strategy accordingly.
• Strong copywriting skills, with a keen eye for brand voice and visual aesthetics.
• Familiarity with eCommerce, home improvement, or trade-related industries is a plus.
• Driver's license essential.

Nice-to-Have Skills

• Experience with social commerce (Instagram Shopping, Pinterest Shopping, TikTok Shop).
• Knowledge of Google Ads, Meta Ads, and Pinterest/TikTok advertising for cross-channel collaboration.
• Basic SEO knowledge to optimise social content for search visibility.
• Ability to create GIFs, motion graphics, and simple animations for enhanced storytelling.