UX & Market Researcher

Bank First was born by making a BOLD move. Now, we're on a mission to make more BOLD moves as we transform and grow.

We are proud to provide our community of educators and health-care workers with a bank that puts them first, because they put others first. We're committed to building a unique bank - one that's different, sustainable, and centered around our Members.

Join us in breaking the mold and shaping the future of banking. We're looking for innovative and creative minds ready to make a real impact.

About the Role

At Bank First, we're here to make banking better for those who dedicate their lives to healthcare and education. We're seeking a UX & Market Researcher who will help us deeply understand our members and turn those insights into products, services, and experiences that matter.

In this role, you'll use both qualitative and quantitative research to uncover member needs, behaviours, and motivations. You'll bring data to life, connecting the dots between user insights, industry shifts, and strategic priorities to inform our product and service roadmap.

Working closely with Data Analytics, Community Engagement, and Product & Digital teams, you'll ensure that our members' voices are embedded in everything we do from shaping our Voice of Customer program to facilitating workshops and co-design sessions with our members.

Key Responsibilities

• Conduct user, market and industry research to identify emerging trends and opportunities – at times, this could include attending partner events at hospitals and/or universities
• Perform qualitative and quantitative research to uncover user needs and motivations.
• Develop customer segmentation and personas for current and prospective members.
• Support and evolve our Voice of Customer (VoC) program on the Qualtrics platform.
• Translate research into clear, actionable insights and present them to stakeholders.
• Lead and facilitate workshops, focus groups, empathy interviews and ideation sessions.
• Collaborate with stakeholders to co-create solutions that address member needs.

What You'll Bring

• Minimum 3 years' experience in UX or market research, ideally in a customer-focused environment.
• Proficiency in qualitative and quantitative research methodologies.
• Experience in customer segmentation, persona development and VoC platforms (Qualtrics or Medallia preferred).
• Strong presentation and storytelling skills, with the ability to influence senior stakeholders.
• Hands-on experience leading workshops, interviews, and co-creation sessions.
• Tertiary qualification in psychology, human-centred design, or a related field (preferred).
• A curious, empathetic and analytical mindset with the ability to turn insights into action.

Salary

$100,000 - $120,000 including superannuation

Why join us?

• For-purpose, a bank committed to helping its Members and their community.
• Impactful work that will genuinely make a difference to the lives of our Members
• Work with values-driven leaders, who actively develop talent and support you to grow your career. In an environment that you are empowered to Be Bold. Be Different. Be Sustainable. Be YOU
• Work-life balance and flexibility, so you can work in a way that best suits you and supports your commitments outside of work. Family friendly parental leave, and paid superannuation up to 52 weeks.
• Hybrid working from our state-of-the-art offices to connect and collaborate, as well as focused time at home.
• Competitive remuneration with an additional one week 'Be You' leave, 'Be Well' wellbeing benefit, #BFF Club home loan offer and free on-site parking

To apply

If you are looking for purpose and an organisation that lives their values every day, we encourage you to apply. Likewise, if you tick many but not all the boxes, we also encourage you to apply. Above all else at Bank First, we look for people with heart and learning agility.

We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities. We strive to provide a recruitment experience that's fair, inclusive, and accessible.