Industry Advisor

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do:

The Industry Advisor (T2) plays a crucial role in supporting our Industry (Consumer and Retail) business to grow the sales pipeline and engage with our customers to secure revenue. The Industry Advisor (IA) provides industry perspective, strategic solution advice, and thought leadership to drive pipeline growth and quality through demand generation strategies, support sales cycles, and customer co-innovation programs. This role contributes to building SAP's leadership position in the consumer and retail industries.

Key Responsibilities:

1. Planning, Strategy, & Practice Development:

• Develops and executes on high-quality business plans for the Retail and Consumer Products industries, with support from the IA Manager and other members of the team as appropriate.
• Supports quarterly business plan reviews with Sales leadership, Regional Industry Leads and global Industry Business Unit interlocks.
• Support the IA Manager in general reporting and data analysis; generating and reporting on pipeline health and other metrics across industries, or other activities that support the efficient flow of output.

2. Drive Awareness & Incremental Demand:

• Contribute to developing SAP's brand in the consumer and retail industries through thought leadership, content creation, and high-impact industry sales plays for pipeline generation.
• Enables Sales, the account teams, and the Partner Ecosystem on how to differentiate SAP for the industry. Assist in creating and nurturing industry customers and communities.
• Support the execution of marketing events, social, and digital plans to uncover new leads and customer interest.

3. Mature Industry Opportunities in Pipeline:

• Support the development of industry-specific account strategies and support account teams with the facilitation of account planning processes.
• Support sales teams in customer engagement conversations with industry knowledge to convert identified leads to qualified opportunities customer engagement opportunities.
• Participate in customer meeting's early in the sales cycle, delivering industry-specific customer experiences to differentiate SAP in the customer's objectives.

4. Support Deal Execution:

• Help shape the sales teams to engagement by supporting industry messages in key customer-facing deliverables such as RFP responses, proposals, presentations and demonstrations, business cases, etc.
• Assist in differentiating SAP by identifying relevant customer references, competitive knowledge and industry best practices throughout the sales cycle.
• Deliver customer presentations and support conversations related to the industry (where required).

5. Support Customer Success Realization:

• Help build and nurture customer references and stories.
• Support Industry Customer Advisory Councils and networking events.
• Where appropriate, assist in post-sales Executive Steering Committee meetings for top accounts.

What you bring:

• At least 2 – 3 years of professional experience in a technology company OR in a role with significant exposure to business processes such as consulting.
• An understanding of consumer products or retail industries is desirable.
• Experience in customer conversations, articulating value propositions, and having a cooperative and productive approach to working relationships, internally and externally.
• Strong ability to quickly learn new concepts, adapt quickly, and deliver results in a dynamic environment.
• Strong Business Acumen, including demonstrated skills in analysing, problem solving and program management.
• Ability to present, facilitate and write well in English is essential.

Skills you'll use:

• Professional Skills: Business Acumen, Effective Communication, Customer Orientation, Strategic Thinking / Thought Leadership, Results Orientation.
• Tech Industry & SAP General Skills: Process Improvement, Technology Innovation, Artificial Intelligence, Software as a Service (SaaS), Go-to-Market Strategy, ERP, Data and Platform, Corporate Strategy and utilising these.

Role Specific Skills: Account Strategy, Cloud Strategy, Competitive Positioning, Industry Knowledge, Executive Conversations, Storytelling, Overcoming Objectives, Customer Value Proposition, Partner Relationship Management, Relationship Building.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: | Work Area: Sales | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid