Content Marketing Manager

Long Story Short

Permanent Full Time Position

Competitive Salary + Revenue Share Bonus

Unique culture with expansive growth runway

Hybrid working

Location – Brunswick

About us

Wipertech is the leading DTC supplier of high quality, widely loved and value

for money wiper blades. We're entering a new phase of brand-led growth with

content and cut-through storytelling at the forefront of our strategy.

With over 40,000 5-star reviews and solid year-on-year growth, we have big

ambitions to grow market share, widen our customer base and get Wipertech

top of mind for more Australians.

About you & the role

We're looking for a passionate, in-house Content Marketing Manager to help

drive our creative engine and grow our passionate community. Reporting to the

Head of Digital Marketing, this role will be at the heart of our lean and cross-

functional team, leveraging their skills in creative briefing, project management

and technical marketing execution for rapid project delivery.

Key Responsibilities

Content Production

Drive the creative process from ideation to delivery - execute tight,

data informed and creative briefs which tell stories that earn attention

and drive action.

Organic social strategy - develop and implement Tiktok, Youtube and

IG content to grow and drive value for our passionate community.

Hands On Creative Execution – generate a portion of of our creative

content yourself to get timely or experimental content out quickly.

Campaign Management & Measurement

Email Marketing & Campaigns - Own the email marketing and CRM

implementation. Manage campaigns and automations to maximise

engagement and LTV. Align with internal and external partners for high

impact creative.

Drive Iterative Test & Lean Approach - Conduct in-depth semantic

analysis of our creative content and campaigns to generate insights to

fuel future creatives and track progress against our KPIs.

Partnerships & Community

Community & Influencers – Collaborate with our content partners on

the production of effective organic and paid content, dive into

community management to proactively identify and nurture new content

partners and active community members for content opportunities.

Events & Business Partnerships - build & nurture brand and content

partnerships and drive our community marketing strategy by being on

the ground at events, shows and expos for content and community

engagement.

A Day In The Life

On an average day you might be sitting down with one of our content

partners (like Redriven) to discuss an upcoming content collaboration,

putting the final touches on our Father's Day content plan, reviewing edits

from UGC creators and delivering finals these to the media team. You'd be

joining a series of customer interviews to synthesise compelling creative

hooks for testing, before producing/launching some video content

experiments for our organic social channels.

Qualifications and Skills

5+ yrs in brand marketing or an integrated marketing role in DTC, e-com or

consumer goods.

Have an area of deep vertical of creative mastery (eg, design, videography,

animation, copywriting).

Experience in managing influencer/ content creator relationships and

fostering long term collaboration for mutual value.

Proactive and natural problem-solver comfortable with uncertainty and

change.

Experience with key eCommerce tools such as Klaviyo, Notion, CMS/eCom

Platforms Like Craft, Shopify or Magento, Google Analytics, Looker Studio

or similar in each area.

Highly Advantageous

Experience in a non traditional environment i.e. a startup, rapidly scaling

small business, consulting or similar.

A passion for the automotive industry.

An obsession with learning, self-development, podcasts, marketing courses

and the endless pursuit of knowledge.

Perks & Benefits

Brunswick location, close to the CBD, 5-minute walk to Anstey Railway

Station and a 3-minute walk to Sydney Rd tram stops

Unique office environment with on-site gym, full kitchen, stove and oven,

offset smoker / BBQ, pets allowed, wood fireplace and other comforts.

Free on-site parking and secure bike storage on site

Exposure to all facets of a profitable, cash-flow positive, self-funded

successful ecommerce business

Access to top level training courses and materials as well as the latest

software tools.

The Vibe

Our team is quite relaxed, and we've built a successful business by creating a

space that reflects our automotive passion, which also allows for flexibility.

We're committed to an ethos of results-based success, aware that the journey

to great work is not taken the same way by everyone.

Our physical and cultural environment is central to providing creative thinking

which is discussed and debated with enthusiasm. We believe our recipe for

success is built on a foundation of encouraging everyone to provide strong

opinions and big ideas as well as being open-minded, respectful, humble and

action-oriented.

Salary Range:

$80K - $100K + Super + Bonus

To apply you must have the right to work permanently in Australia.

In your cover letter, tell us why you're the best fit for this role and send to

Applications without a cover letter will not be considered.