Content Marketing Manager
3 weeks ago
Jean Hailes for Women's Health, based in Melbourne's CBD, is a leading national not for profit organization dedicated to empowering women to enjoy their best health and wellbeing at every life stage. We are committed to addressing health disparities, particularly for women facing significant social, cultural, and structural barriers. Our mission is to drive change through health information, advocacy, clinical expertise, and strategic partnerships. We envision a future where gender does not influence health outcomes.
Summary
We are seeking a highly motivated and experienced Content Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing content marketing strategies that drive engagement, increase brand awareness, and generate leads across all industries. The Content Marketing Manager will work closely with cross-functional teams to create compelling content that resonates with our target audience and aligns with our business objectives.
Key Responsibilities
The role involves coordinating the creation and dissemination of digital content by collaborating closely with Jean Hailes writers, designers and clinicians, and promoting our health messages. Success in this role requires significant hands-on experience of managing websites, digital content and digital marketing.
- Manage, coach and inspire the content marketing team.
- Plan and implement multimedia content, photography and design elements in collaboration with colleagues.
- Promote our digital content to a wide audience through paid and organic marketing approaches.
- Manage an integrated campaigns and publishing calendar that aligns with strategic priorities at Jean Hailes.
- Oversee and deliver content migration plans for website projects.
- Ensure content is structured and optimized for search engines.
- Maintain, enhance and develop our focus on accessibility and inclusion.
- Use analytics and user feedback to report on website performance.
- Manage the content management system including editorial planning, removal of out-of-date content, taxonomy management and alignment with other media.
- Previous Content management experience.
- Highly developed digital skills including website and CMS management, digital copy writing, content design and multimedia.
- Significant experience of digital content planning, creation, optimisation and marketing.
- Experience of generating novel and engaging ideas for digital content and putting those ideas into action.
- Sound knowledge of search engine optimization and marketing.
- Strong interpersonal communication skills with the ability to communicate effectively, establish and maintain rapport with a wide range of internal and external stakeholders, and handle matters with maturity, confidentiality, and discretion
- Great organizational skills and the ability to manage multiple and competing demands.
- You'll need excellent communication skills with a proven ability to identify and articulate key messages.
- Salary sacrifice and salary packaging benefits of up to $15,900 plus meals/ entertainment $2,650 p.a.
- Flexible working arrangements including working from home options and flexible working hours to support work-life balance.
- A comprehensive employee assistance program (EAP)
- A collaborative and supportive culture that values your contributions
- The opportunity to make a positive impact on the health and wellbeing of women across Australia
At Jean Hailes, you will be part of a passionate team dedicated to making a difference in women's health. We offer a supportive work environment and opportunities for professional development.
If you are ready to take on this exciting challenge, we would love to hear from you
Application Process
Jean Hailes is an Equal Employment Opportunity provider and understands the importance of diversity and inclusion. We recognize that everyone has the right to an equitable, safe and productive environment and to be treated with dignity and respect. We welcome applications from all people regardless of age, gender, ethnicity, cultural background, disability or sexual orientation. Aboriginal and Torres Strait Islander people are encouraged to apply.
Applications should include resume and a cover letter detailing your suitability for the role, including your ability to fulfil the key responsibilities and requirements as to why you would be a great addition to our team.
Phone screening and interviews will occur prior to the closing date of this advertisement. Candidates interested in this position are encouraged to apply directly to this advertisement. As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidate - this will include national police check and covid vaccination proof. We will provide further updates as you progress through our recruitment process. We are committed to provide response to each applicant, irrespective of the decision.
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