Senior Activation Executive

The role of the Senior Activation Executive is to deliver best-in-class campaign activation across all channels, delivering exceptional results against agreed parameters. This person should be well informed in the Australian media landscape and be able to reference this knowledge in client meetings and within their team. The Senior Activation Executive reports into the Activation Manger and is responsible for the day-to-day development of the Activation Executive and Coordinator, management of their workload, supervision of their output, regular feedback and support.

Activating all campaigns using the Spark Activation Model & Philosophy:

• Work with the Activation Manager to drive negotiations for clients with media partners and secure additional incentives over and above entitlements.
• Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.
• Negotiate campaign trading positions where there are no long term deals in place across all media, ensuring all benchmarks (client & internal), investment strategies & contractual agreements are met.
• Optimise and track all campaign variables to ensure all objectives are met, work with the
• Client Manager to ensure all planning ideas/strategies are delivered through the activation process.
• Understand the PMX product offering (inc Apex & Screens) to ensure clients are able to take advantage of appropriate solutions
• Ensure appropriate PMX briefing and negotiation process followed to deliver best outcomes

KEY OUTPUTS

Market Analysis

• Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting buys
• Sources content and provide relevant insights for inclusion within market reviews and other adhoc client requests
• Presents market updates, sponsorship/partnership opportunities, and other information of interest internally and to clients where appropriate

Campaign analysis and optimisation

• Monitor and optimise campaigns regularly
• Identify and recommend optimisation opportunities and ensure those optimisations are actioned promptly

Tracking & Reporting

• Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign
• Produce or oversee the production of accurate post campaign reports that demonstrate delivered value and learning opportunities for all campaigns
• Ensure learnings are implemented for future campaigns

Campaign Management & Finance processes

• Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned
• Reconcile campaign delivery and ensure the final delivered plan reflects billings and MBA.
• Maintain accurate budget and spend management of campaigns

Team Mentoring

• Develop, train and delegate effectively with clear instructions
• Assist Activation Executives and Coordinators in developing detailed weekly (or agreed reporting schedule) and final post analysis
• Sets a good example for the Activation Executive and Coordinators and ensures they have all the tools and information they need to perform their jobs to the highest level

Skills And Experience

• Expert understanding and working knowledge of Australian TV media landscape
• Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion
• Strong experience of TV buying across MTV, RTV and STV with a strong track record of delivering against goals
• Experience of buying across all offline media, specifically TV, digital buying experience beneficial
• Works well within a team environment, including being responsible for junior team members
• Develops and maintains professional and friendly media and client relationships
• Curious with a willingness for continuous learning and progression
• Confident and engaging interpersonal, presentation and communication skills

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.