Customer Growth and Loyalty Manager
5 days ago
About Adairs & This OpportunityAt Adairs, we're all about style, innovation, and creating homes people love. Our much-loved Linen Lovers loyalty program is at the heart of how we connect with our customers — and we're looking for a dynamic leader to take it to the next level.
As our Customer Growth and Loyalty Manager, you'll lead and deliver the strategic direction of our loyalty program, with a strong focus on customer growth, engagement and retention. You'll bring data-driven thinking, creativity and commercial acumen to ensure our members receive value at every touchpoint while driving business results.
How you will spend your day
- Leading the growth and optimisation of the Linen Lovers Loyalty program to maximise customer lifetime value
- Using insights and analytics to inform loyalty strategy, segmentation and personalised campaigns
- Driving acquisition, retention and engagement initiatives to strengthen member relationships
- Developing and delivering innovative, data-driven campaigns to enhance customer experience
- Collaborating across Marketing, Digital and Retail teams to integrate loyalty into broader strategies
- Managing key partnerships, including the Qantas Frequent Flyer program, to deliver exceptional member value
- Monitoring, evaluating and reporting on loyalty performance, customer KPIs and program ROI
- Identifying trends and opportunities to evolve the Line Lovers program and ensure continued success
About You
- Proven experience in loyalty program management and customer strategy roles
- Experience leading and developing a small team, with a collaborative and supportive leadership style
- Strong analytical and commercial skills, with the ability to translate data into actionable strategies
- Experience delivering measurable results across customer acquisition, retention and engagement
- A passion for customer experience and the ability to drive innovative program enhancements
- Strong stakeholder management and collaboration skills
Make Home Your Career
At Adairs, our people are everything. We're big believers in creating a workplace that's fun, energising, and full of opportunity. Whether you're growing your skills or growing your impact, we're here to help you thrive—both personally and professionally.
We are all about collaboration and connection here at Adairs, so our team do work from the office 4 days a week with the option to work from home 1 day (if you choose).
Here's just a few of the ways we support you:
- A passionate, high-performing team who love what they do
- A generous employee discount offering, 50% off full-price styles, 15% off sale styles, plus free shipping
- Free access to a leading EAP partner for support with health, finances, relationships and more
- Tailored learning and development through our very own Adairs Academy
- Wellness program with free events to support work-life balance
What Next
Ready to create meaningful customer connections and shape the future of loyalty at Adairs? Click 'Apply Now' and submit your resume and cover letter to express your interest.
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