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Marketing Campaign Manager

2 weeks ago

Brisbane, Queensland, Australia MYOB Full time $90,000 - $120,000 per year

We're a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.

At MYOB, we believe what's good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That's why we're here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.

And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we're the business of software, we're really in the business of people. And that makes MYOB Everyone's Business.

The Opportunity

The Marketing Campaign Manager is responsible for developing and delivering marketing programs and initiatives across the Partner (Accounting & Bookkeeping) segment that drive commercial outcomes. The role supports the execution of acquisition, retention, and expansion objectives within the Customer Group line of business.

About The Role
  • Design and implement all aspects of multi channel marketing campaigns and programs leveraging relevant product and market insights including defining objectives, target audience, messaging, channels, and timelines.
  • Develop and drive content to support thought leadership and brand positioning, sales enablement, product awareness and adoption.
  • Oversee the development of campaign-related content, including promotions, email copy, landing pages, event content, video scripts and collateral materials.
  • Support industry partnerships with strategic marketing communications planning and delivery to drive improved brand positioning, advocacy and growth.
  • Manage trade and customer events (where required) including strategic planning, branding, marketing communications and lead generation activities.
  • Use data and analytics to critically assess, evaluate and report on marketing activity performance, including return on investment and improvement opportunities.
  • Collaborate with various teams, including Sales, Product, Product Marketing and Go to Market, to ensure marketing programs are well-coordinated and aligned with broader business strategies.
  • Manage campaign and marketing program budgets efficiently, optimising spend to improve value.
  • Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB
What You'll Bring
  • Proven experience developing and delivering integrated marketing campaigns and programs for software / technology products within B2B to drive acquisition, growth and retention outcomes.
  • Experience in Marketing Automation, HubSpot (or CRM alike), eDM journey building and landing page experience favourable.
  • Creative and commercial thinker, with a passion for data-driven marketing strategies that deliver business outcomes.
  • Ability to analyse and interpret data to create actionable insights and effectively evaluate marketing performance.
  • Copy writing skills and ability to communicate complex information in a simple, concise way.
  • Understanding of key marketing communication principles and frameworks
  • Proven experience in driving acquisition and growth in B2B SaaS is highly desirable
  • Strong communication & influencing skills, including creating and delivering presentations to cross functional teams, and managing stakeholders at all levels.

Our Culture & Benefits

At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

See what it's like to work at MYOB and what we're all about.

Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events

Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers

Benefit from our partnership with Sonder, which supports the wellbeing of our team members

Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance

Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more

Join our communities, built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution

At MYOB, we're all about embracing difference and backing people to be their true selves. We're proud to be an equal opportunity employer and big believers that the best hires don't just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.

Love the sound of MYOB and this role but don't tick every single box in this ad? Apply anyway Studies show that women and underrepresented groups often hold back if they don't meet every requirement — but we want to hear from you.

We're proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.