Wagering Content Manager

Company Description

TABtouch is embarking on a mission to revolutionise the digital entertainment industry. As we expand, we're searching for new team members who possess a passion for innovation and change.

You'll have the opportunity to work with cutting-edge technology and solve complex problems in a fast-paced environment. We cultivate a collaborative team structure that nurtures creativity and provides ample opportunities for learning and growth.

Headquartered in Perth, we offer flexible working arrangements – with employees working from all over Australia. Don't miss out on this exciting opportunity to build a bright future for WA's digital entertainment industry.

Our values underpin what we do each and every day:

• Respect – we value and care for our people, embracing diversity and inclusion;

• Accountability – we take ownership and build trust by delivering on our commitments;

• Connection – we build relationships and work collaboratively;

• Excellence – we have the courage to try new things and strive to be our best

Job Description

Annual Salary: $120,000 - $145,000 per annum + Superannuation

As Wagering Content Manager, you'll lead the development and execution of the TABtouch content strategy, ensuring alignment with RWWA's overarching brand strategy and tone.

With a passion for sport and racing, you'll guide a talented team of creators and channel experts, lifting the quality, cadence and impact of our content to support engagement, acquisition and retention.

Key accountabilities include:

• Own the content strategy – redesign the TABtouch content strategy into clear frameworks, calendars and campaign plans across multiple platforms.

• Lead and develop the content team – set direction, engage creators, manage workflows and build a customer-centric approach.

• Amplify key content moments – across racing and sport to spark conversation and drive engagement.

• Improve performance – establish reporting cadences, translate analytics into insights and continually optimise for reach and conversion.

• Drive channel excellence – tailor content to platform behaviours and formats; lead channel planning, governance and community management.

Qualifications

The ideal candidate will possess a strong understanding of digital platforms, content marketing and demonstrate a proven ability to lead high-performing teams. You are data-driven, creative and strategic, with a passion for delivering content that engages audiences and drives business outcomes.

• Minimum 5 – 10 years' experience leading a content team and creators, ideally within sport, racing or entertainment.

• Commercially focused with the ability to correctly assess the impact of decisions on business outcomes.

• Ability to work under pressure and meet strict deadlines in a constantly changing operational environment.

• Deep knowledge of sport and racing, and a passion for audience first storytelling.

• Data driven mindset – comfortable setting KPIs, reading dashboards and turning insight into action.

• Excellent leadership and stakeholder management, with a track record of cross-functional delivery alongside creative, product and technology teams.

• A thoughtful approach to social governance and community management.

• A commitment to responsible wagering and compliance in advertising.

• Proficiency in content analytics tools (e.g., Google Analytics, social media insights, CRM platforms).

• Possession of relevant tertiary qualification and / or equivalent experience in marketing.

• Experience working in regulated industries.

Additional Information

What are you waiting for?

Apply now with your CV and cover letter telling us why you're the perfect fit for this opportunity.

For more information visit Careers at RWWA or contact us at 

As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.

Additional benefits

• Personal learning and development budget
• 17.5% loading on annual leave
• Health and wellness initiatives to support you inside and out
• Access to discounts at a wide range of retailers
• Reward and Recognition Program

At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly.

We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.

We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant