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Product Manager Linen Care

2 weeks ago

Macquarie Park New South Wales, Australia Groupe SEB Full time $90,000 - $120,000 per year

MAIN PURPOSE OF THE JOB:

PORTFOLIO MANAGEMENT & NEW PRODUCT INTRODUCTION

  • Maintain expert knowledge of the Linen Care category and be the ambassador of this category in regard to consumers insights, competitors' products, functions and benefits.
  • Work with strategic business units and the international market manager to propose new product launches and portfolio optimisation.
  • Liaise regularly with the Groupe SEB head office in France, so fluency in French is an advantage
  • Leverage category, consumer & product insights to develop compelling Go to Market plan including pricing, promotion, assortment and channel distribution informed recommendations.
  • Annual marketing plan development to achieve revenue, margin and market share targets
  • Working collaboratively with the Digital & Trade marketing team, execute all product launches and portfolio animations following stage gate process including business case, Go-No Go, pricing validation, trade presentation, development of activation tools like POS material, consumer promotions and key messages for BTL/ATL briefs
  • Build dedicated launch or activation plans for major customers working in collaboration with the sales team.

MAIN SKILLS REQUIRED:

  • Degree in international business, Marketing & E-Commerce
  • 2+ years' experience in the Linen Care category.
  • French speaking an advantage
  • Understanding of Global Appliances development processes, and D2C (Direct-to-Consumer) strategy and execution.
  • Strong aptitude in MS-Office, in Business Intelligence tools such as Qlik Cloud Analytics, and in Market Intelligence such as GFK data panels.
  • Ability to develop complex strategies as well as lead the implementation plans. Capable of delivering both managerial and operational tasks. This is a hands-on role.