Digital Adoption Representative

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Who We Are

Cat Digital is the digital and technology arm of Caterpillar Inc., connecting the physical and digital worlds to deliver industry-leading solutions for our customers and dealers. The Digital Adoption & Customer Success (DACS) organization accelerates the adoption and usage of digital products, delivering measurable value to Cat Dealers and Customers, and driving a customer-centric approach through enhanced change management and impact measurement.

Role Summary

As a Digital Adoption Rep (DAR) dedicated to an ANZI dealer, you are the primary resource for digital enablement and adoption, co-located where possible to maximize impact. You serve as a strategic advisor to dealer leadership and operational teams, driving dealer digital transformation, product adoption, and customer success. The DAR role is central to DACS's mission to deliver best-in-class customer and dealer support across all digital touchpoints, leveraging real-time insights to anticipate needs, streamline operational efficiency, and promote brand loyalty.

What You Will Do

• Drive Dealer Digital Transformation: Deploy strategic dealer-facing engagement initiatives, standardized tools, training, and adoption behavior insights to accelerate digital adoption and operational efficiency.

• Champion Product Adoption: Govern dealer execution of key digital initiatives, collaborating with Product Adoption Consultants (PACs), MSORs, and PSORs to ensure successful deployment and sustained usage of Cat Digital solutions.

• Enable Customer Success: Support dealers in growing their connected assets population and e-commerce adoption, ensuring customers experience the full "easy to buy, easy to own" value throughout their asset lifecycle.

• Facilitate Feedback Loops: Establish and strengthen feedback channels between dealers and Caterpillar to improve product relevance and drive continuous improvement.

• Lead Change Management: Act as a change agent, influencing decision-makers by articulating how digital tools address business pain points and operational gaps, translating solutions into actionable plans.

• Collaborate Across Functions: Work closely with dealer teams, district offices, and the DACS organization to align digital initiatives with dealer and customer needs, ensuring seamless execution and measurable business impact.

• Support Training & Onboarding: Facilitate training and onboarding for Cat digital products, ensuring dealer teams are equipped to maximize adoption and deliver superior customer experiences.

Skills & Competencies

• Customer Focus: Commitment to understanding and aligning with customer needs, driving satisfaction and loyalty.

• Service Excellence: Dedication to delivering outstanding service and resolving customer issues proactively.

• Collaboration: Ability to work constructively with diverse teams and stakeholders, promoting cross-functional alignment.

• Consulting: Skilled in providing technical and business guidance to internal and external clients.

• Decision Making & Critical Thinking: Strong analytical skills for informed, productive decision-making.

• Effective Communication: Ability to communicate clearly, adapt messaging, and influence stakeholders at all levels.

• Problem Solving: Proficiency in identifying, analyzing, and resolving operational and process challenges.

• Relationship Management: Capability to build and maintain healthy working relationships with clients, vendors, and peers.

• Languages: English

Key Attributes for Success

• Deep understanding of dealer operations, challenges, and strategic objectives.

• Ability to drive the implementation and sustained use of key digital initiatives and platforms.

• Skilled at consolidating team efforts to showcase business impact.

• Proactive in identifying and prioritizing key communications and tasks, especially those from team members and leadership.

Compensation & Benefits:
Competitive salary based on degree and professional industry working experience.  The Total Rewards package includes:

• Competitive remuneration package

• Attractive Bonus and Share options

• Career development with global prospects

• A strong commitment to safety and your wellbeing

• An inclusive workplace culture focused on quality, customer service and the environment

• A commitment to diversity and inclusion, equal opportunity, and equal outcome

• SMART spending APP

• The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.

Additional Information  

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. 

For more information, visit To connect with us on social media, visit  

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, Caterpillar offers many job opportunities which can be found through our employment website at  

Posting Dates:

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

Not ready to apply? Join our Talent Community.