Organic Social, Influencer and Events Manager @ Pet Circle

This is a Organic Social, Influencer and Events Manager role with Pet Circle based in Sydney, NSW, AU

== Pet Circle ==

Organic Social, Influencer and Events Manager

(12 month Mat Leave Cover)

The Opportunity

Pet Circle is Australia's largest online pet retailer, and we're on a mission to help pet parents pet better. With a fast-growing product portfolio and powerful reach across ecommerce and media, we're uniquely positioned to build compelling pet brands and provide value-added marketing to our supplier partners.

Our Brand and Creative team is a dynamic group of strategists, designers, and storytellers working to elevate the shopping experience for pet families across Australia. We build brands and campaigns that spark joy, earn trust, and create lasting connections between pet parents and Pet Circle.

We're on the lookout for a passionate and highly creative Organic Social, Influencer, and Events Manager to join our in-house team on a 12-month maternity leave contract. This role is key to bringing our brand to life by helping Pet Circle become the most loved and trusted voice in the pet industry.

You'll lead the execution of our organic social strategy, manage influencer relationships, bring our brand into the real world through events and activations, and work with our PR agency to build earned media visibility. You'll also play a central role in delivering integrated brand campaigns alongside our VP of Brand & Communications and the wider brand leadership team.

This is a high-impact role at the intersection of storytelling, strategy, and campaign delivery — perfect for someone who lives and breathes social content, thrives in a fast-paced creative team, and has a nose for what gets people talking.

What You'll Be Doing

• Own and evolve Pet Circle's social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
• Lead the influencer and creator program — including macro collaborations, always-on gifting, and community engagement
• Launch a new product gifting program
• Manage Pet Circle events and brand activations, from trade shows and PR stunts to pet community experiences
• Identify and work with key brand and charity partners to build integrated campaigns with strong social and earned outcomes
• Manage content planning and production — from filming and editing to working with our internal creative team to deliver made-for-platform content
• Maintain a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals
• Lead monthly performance reporting across social, influencer, and PR, surfacing actionable insights to guide future work
• Work with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive comms
• Own budgets and performance targets across organic social, influencer, events, and communications

What You'll Need

• 5+ years' experience in-house or in an agency environment, ideally with retail or e-commerce brands
• Proven ability to build and manage social accounts, with a clear understanding of what drives engagement across platforms
• A strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connects
• Confident both behind and in front of the camera, comfortable being a visible part of Pet Circle's brand voice
• Hands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliers
• Highly organised and detail-oriented, with the project management skills to juggle multiple workstreams and shifting priorities
• A data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategies
• A collaborative team player who brings positive energy, creativity, and curiosity to cross-functional work
• A deep passion for pets and pet parents, and a desire to create meaningful brand experiences that make tails wag

Role Location

This role is based in Sydney at our in-house Studio, with a hybrid arrangement of 3 days per week in our pet-friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.

Juicy Perks

• Heaps of development opportunities — stretch projects, focus groups & secondments
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• ClassPass subsidy

Why Join?

We Reckon Our Mission To Help The World Pet Better Is An Important One, But Also An Incredibly Fun And Rewarding One. Becoming a Pet Circler Means You're Committed To Help Shape An Entire Industry — It's Pretty Exciting Stuff. Here's What We Stand For

• We're better together
• We operate with humble hearts and hungry minds
• Pets matter; so pets and pet parents always have a seat at our table
• We're instinctively curious. Always

Belong at Pet Circle

Our unique perspectives and expertise are our superpower — we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.

Would you like me to also create a
clean Word or TXT file
with just the text (no page headers/footers) so you can reuse it easily?

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Executing social media strategy
• Leading influencer programs
• Managing events and activations

Key Strengths

• Social media strategy
• Influencer management
• Event management
• Creative content creation
• Project management
• Data analysis

Why Pet Circle is partnering with Hatch on this role.
Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Pet Circle not with Hatch.