Digital and BAU Marketing Lead

Are you a digitally-driven marketing professional looking to make a meaningful impact in the live events industry? Join a passionate team at the forefront of Australian sport and entertainment, where your expertise will fuel fan engagement, drive visitation, and grow revenue. As the Digital & BAU Marketing Lead, you will be the operational backbone of our always-on marketing engine — ensuring our digital presence is dynamic, consistent, and highly effective.

About the Role:

Reporting to the Head of Marketing, you will collaborate closely with the Event Marketing Manager, Digital Content Lead, and Graphic Designer to implement and optimise digital marketing campaigns and business-as-usual (BAU) initiatives. This is a hands-on, fast-paced role ideal for a proactive operator who is eager to translate marketing strategy into action. You will play a pivotal part in elevating our digital presence across multiple business units and platforms.

Who are we?

Shell V-Power Motorsport Park (The Bend)
Shell V-Power Motorsport Park (The Bend) is a landmark in Australian motorsport, offering a world-class experience for competitors, enthusiasts, and spectators. Located just an hour from Adelaide, it is the ultimate destination for motorsport fans. The Bend uniquely hosts a wide range of disciplines "through one gate," including internationally recognised circuit racing, Australia's only purpose-built drift circuit, a CIK-FIA standard karting circuit, rallycross, a Group 1 Dragway, and more. With advanced driver training facilities, 4WD terrain parks, and off-road amenities, The Bend delivers an unmatched, comprehensive motorsport experience. Enhancing the visitor experience are the on-site Big 4 Holiday Park, offering comfortable family-friendly accommodations, and the Rydges Pit Lane Hotel, a premium hotel that places guests directly in the heart of the action with unparalleled views of the circuit.

Mallala Motorsport Park
Mallala Motorsport Park, founded in 1961 to host the Australian Grand Prix, is South Australia's motorsport heritage icon. Known for hosting events such as the Australian Touring Car Championship and the All Historic Mallala race meeting, the 2.6km circuit continues to thrive with driver training, practice sessions, and drifting. In 2022, the park added go-karting to its offerings, enriching its legacy of innovation and excitement. Together with Shell V-Power Motorsport Park, Mallala is part of a family dedicated to preserving motorsport history while delivering thrilling, modern experiences.

What will you be responsible for?

• Executing high-quality digital marketing campaigns across website, email, SEO, SEM, and social media platforms.

• Managing ongoing BAU marketing activities that support venue operations and business units.

• Overseeing website management, content updates, and CRM initiatives.

• Supporting campaign rollouts, including creative briefing, copywriting, scheduling and performance monitoring.

• Collaborating with internal stakeholders and external partners to ensure seamless delivery of marketing assets.

• Delivering regular performance reporting and insights to support optimisation.

• Maintaining brand consistency across all digital touchpoints.

To be successful in this role, you will need:

• Minimum of 2 years' experience in digital marketing or a similar capacity, with strong knowledge of BAU marketing operations.

• Demonstrated ability to manage multiple priorities, stakeholders, and deadlines in a high-pressure environment.

• Solid grasp of digital marketing channels and systems, including SEO, SEM, email marketing, and content distribution.

• Exceptional communication and copywriting skills, with acute attention to detail.

• A practical understanding of the Adobe Creative Suite.

• A proactive and solutions-oriented approach to marketing execution.

• A commitment to maintaining safety standards, with previous experience in this area

• A valid driver's license

• Mandatory National Police Check and Working with Children check

Desirable but Not Essential

• Interest in or experience with Motorsport, Events, Entertainment or Tourism industries.

• Experience managing third-party suppliers or marketing agencies.

• Familiarity with marketing analytics tools such as Looker Studio or Power BI.

• Understanding of CRM platforms, loyalty programs, and customer journey mapping.

Ready to Take the Leap?

Join us and become an integral part of a landmark destination that hosts some of the most iconic events in the country. If you're ready to take the next step in your marketing career, we encourage you to apply now.

Apply now by submitting your resume and cover letter

In line with our Child Safe Policy, The Bend complies with all Working with Children requirements as prescribed by the Child Safety (Prohibited Persons) Act 2016 to create a safe environment for children across our site.

Note: Only shortlisted candidates will be contacted.