Marketing Live Operations Specialist

Marketing Live Operations Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

We're looking for a Marketing Live Operations Specialist to join our Live Ops Marketing team based in Sydney.

The purpose of the Marketing Live Operations Specialist is to play a key part in driving the strategic delivery and continuous optimisation of Live Operations initiatives and campaigns. Working closely with the Marketing, Product and Insights teams, the Live Operations Specialist contributes to creating dynamic, engaging, and rewarding experiences that enhance player enjoyment and strengthen engagement.

Key responsibilities will include:

• Strategise, plan and create engaging Live Operations calendars that utilise a range of engaging Live Operations events and campaigns. 
• Design, create, monitor and optimise Live Operations events and campaigns, including tournaments, challenges, quests and offers.
• Collaborate closely with Marketing, Insights and Product teams to design and execute sophisticated A/B and multivariate tests to optimise player engagement and monetisation.
• Contribute to and communicate multi-month live operations roadmaps and asset testing plans to key stakeholders.
• Define and implement QA standards for the creation, documentation and quality assurance of live events and promotional content to ensure a seamless player experience.
• Lead deep-dive analysis of Live Operations campaigns, operations performance metrics and present actionable insights and recommendations to leadership and cross-functional teams. 
• Drive continuous innovation through rigorous analysis, testing and player segmentation in collaboration with Insights teams.

What you will bring to the role:

• 3+ years experience in digital operations, gaming experience is highly desirable. 
• Expertise in strategic planning with experience in schedule, budget and campaign management. 
• Experience in live operations, with a strong focus on driving monetisation and retention through live campaigns & optimisations.
• Analytical skills and experience with data analysis, statistics and experimentation methods including A/B testing.
• Creative problem solver with a strong innovation mindset.
• Sound understanding of performance metrics and player motivations.
• Excellent communication and stakeholder management skills.
• Proficient in workflow and project management tools (e.g. Jira, Confluence, Asana, Slack, Office, GSuite) and customer engagement platforms. Bonus points for Braze. 

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we're more than just a team. We're a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what's right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that's why we're all about flexibility so you can strike a healthy balance between your personal life and career. We're also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it's not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It's our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we'll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

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