Public Relations Manager

ABOUT US

We are the leader in creating new ways to experience every corner of the globe with an ever-growing range of cruising and touring styles. Join us and help create unforgettable experiences for our customers while being supported to develop and grow your career. With a flex work culture and great benefits, APT Travel Group will tick all your boxes.

THE ROLE

The Public Relations Manager is responsible for building a strong industry network, increasing product and brand awareness, and enhancing ATG's corporate reputation through effective trade and consumer-facing media relations. You'll own and deliver the PR strategy across earned and owned channels, create impactful campaigns, and ensure consistent brand storytelling across all touchpoints.

As part of the Marketing and Communications team, you'll collaborate closely with Marketing, Product, and Executive leaders to bring our stories to life – from media campaigns and events to internal communications that connect and inspire our people. You'll bring creativity, initiative, and a hands-on approach to everything you do, embracing change and celebrating success along the way.

Key responsibilities of this role include, but are not limited to:

• Deliver PR strategies across trade and consumer channels.
• Build and maintain relationships with key media, editors, and journalists.
• Write and distribute press releases, media kits, and story pitches.
• Partner with the external PR agency to deliver campaigns and activations.
• Plan and manage events, sponsorships, and influencer collaborations.
• Coordinate journalist and influencer famil trips
• Lead internal communications, including LinkedIn content and Town Halls
• Support leadership with crisis communications and media responses.
• Track and report on PR results and ROI.

ABOUT YOU

To be successful in this role, you will have:

• 10+ years experience in public relations, corporate communications, or consumer relation
• Degree in Marketing, Public Relations, Communications, or a related field.
• A proven record of delivering impactful PR campaigns.
• Excellent media relationships and confidence acting as a spokesperson.
• Exceptional writing, editing, and storytelling skills.
• Experience running PR events and brand activations.
• Collaborative approach with strong stakeholder management skills

WHAT WE OFFER

• Experience our premium products through familiarisation trips
• 4 weeks of annual leave plus a bonus week
• Work From Anywhere Policy, work up to 20 days per year from anywhere
• Learning Allowance, access funds to use towards your learning and development
• Paid Parental Leave
• Employee Assistant Program
• Family and Friends travel discounts
• Modern office with onsite parking

OUR VALUES

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• Genuine service – We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
• Better together – We are better when we connect and collaborate, valuing all opinions
• For tomorrow – We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
• Celebrate the moments – We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all

HOW TO APPLY:

If this sounds like the role for you, please click APPLY now and send through your resume and a cover letter outlining your relevant experience.

APT Travel Group is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all team members. We welcome applicants from all backgrounds and experiences and believe that a variety of perspectives makes our team stronger.