Marketing Data Analyst

3 days ago

Melbourne, Victoria, Australia Talent Full time $60,000 - $90,000 per year

Our client provides services to the community, and they are seeking a
Marketing Data Analyst
to play a key role in supporting their eCommerce and digital marketing strategy through data-driven decision-making.

In this role, you'll work collaboratively across marketing, digital, and customer experience teams to analyse performance, uncover trends, and deliver actionable insights that shape campaigns, enhance customer journeys, and optimise online performance.

You'll also be responsible for collecting, analysing, and interpreting data across a range of platforms to evaluate marketing effectiveness and eCommerce performance. As well as maintaining dashboards and reporting tools, delivering post-campaign analysis, and providing recommendations that influence digital strategy and customer experience enhancements.

Key Responsibilities

  • Collect, clean, and analyse data from sources including
    Google Analytics (GA4)
    ,
    Magento
    ,
    CRM systems
    ,
    Power BI
    ,
    email marketing
    , and
    social media platforms
    .
  • Build and maintain dashboards and reports to track KPIs such as
    traffic, conversion, AOV, ROI, CAC, CLV
    , and campaign performance.
  • Identify performance trends, opportunities, and risks across digital marketing channels and customer segments.
  • Deliver post-campaign analysis and collaborate with marketing and eCommerce teams to optimise performance.
  • Support
    A/B testing
    ,
    CRO
    , and
    UX
    improvements through robust analytics and insight reporting.
  • Manage analytics tools, ensure data accuracy, and maintain compliance with privacy and data governance standards.
  • Liaise with
    digital agencies
    ,
    platform providers
    , and internal teams to ensure accurate tracking and data integration.

To be successful, you will need:

  • 2 + years' experience in a
    marketing analytics
    ,
    digital analytics
    , or
    eCommerce data
    role.
  • Strong understanding of
    digital marketing metrics
    and
    eCommerce KPIs
    .
  • Proficiency with
    Google Analytics (GA4)
    ,
    Power BI
    ,
    Excel
    , and basic
    SQL
    .
  • Experience with
    campaign tracking
    ,
    attribution modelling
    , and
    customer segmentation
    .
  • Excellent data visualisation and presentation skills - able to communicate insights clearly to non-technical stakeholders.

  • Experience working with marketing platforms such as
    Meta Ads Manager
    ,
    Google Ads
    , and
    Mailchimp
    (or similar).

  • Experience with
    Magento
    ,
    DotDigital
    , or
    tag management tools (e.g. GTM) (Desirable)
    .

  • Familiarity with
    data governance
    and
    privacy compliance
    practices
    (Desirable)
    .
  • Tertiary qualification in
    Marketing
    ,
    Data Analytics
    ,
    Business
    , or a related field
    (Desirable)
    .

If this role aligns with your skills/experience and you are look for your next opportunity, apply now For any further information, please reach out to Peter via email )

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