General Manager, Marketing and Brand

About Us

Queensland Music Festival (QMF) is a pioneering music and cultural tourism agency dedicated to harnessing the transformative power of music to build stronger communities and a brighter future. With over two decades of impact, QMF is a bold leader in delivering innovative programs that connect people, places, and purpose.

Our flagship initiative, QLD Music Trails, reimagines the way people experience music, by bringing renowned artists to breathtaking locations across the state. As we look ahead to the Brisbane 2032 Olympic and Paralympic Games, QLD Music Trails stands as a powerful platform to celebrate Queensland's cultural identity on a global stage.

Through a unique blend of music, arts, and tourism, we highlight both iconic and emerging destinations, presenting Queensland's character in a way no other initiative can.

About the Opportunity

The General Manager, Marketing and Brand is a critical executive role responsible for shaping and amplifying the brand strategy, voice, and reach of both QMF and QLD Music Trails. Reporting directly to the CEO and a key member of the Executive Leadership Team, this role is pivotal in delivering integrated marketing, communications, and engagement strategies that support QMF's purpose and impact.

You will lead a talented, cross-functional team across brand, digital, and campaign disciplines. Working closely with Programming and Production, you'll align marketing efforts with project delivery and audience experience across regional and urban contexts.

Key Responsibilities

• Lead and inspire the Marketing and Brand team through values-driven, collaborative, and inclusive leadership

• Drive the development and implementation of QMF and QLD Music Trails marketing, communications, and audience strategies

• Champion our brands, ensuring consistency in voice, identity, and community relevance across all platforms

• Align departmental initiatives with QMF's strategic direction and curatorial intent

• Oversee campaign planning and delivery to grow reach, drive engagement, and deepen audience connection

• Collaborate with partners, sponsors, and regional stakeholders to deliver co-branded campaigns and strategic communications

• Strengthen internal communication and service culture across the organisation

• Guide the team in best-practice governance, financial planning, and operational excellence.

About You

• Undergraduate or postgraduate qualifications in Marketing, Communications, or a related field

• 10+ years in senior marketing and communications roles, with a proven track record of business growth

• Exceptional leadership skills, with the ability to develop, mentor, and empower high-performing teams

• Deep understanding of audience engagement, campaign strategy, and digital integration

• Confident communicator who can navigate complexity, influence stakeholders, and inspire creativity

• Passion for, or experience in, the arts, cultural tourism, music festivals, or events

• Ability to travel across Queensland, including remote and regional communities, and work flexibly around event timelines

Why Us?

• Purpose-led executive role, with an organisation that is at the intersection of creativity, community, and regenerative tourism.

• Experience Queensland's local communities, emerging artists all within our State's unrivalled natural beauty.

• Genuine opportunity to enhance a Queensland story on a national and global stage

• Inclusive and supportive culture

• Hybrid working model (4 days in office / 1 WFH)

• Car park provision

• Work in an energy-efficient building with access to gym and end-of-trip facilities

• Employee Assistance Program (EAP) and staff-led social initiatives

How to Apply

Please submit a 2-page cover letter outlining how your knowledge, skills, and experience equip you to succeed in this role, and your resume including a list of referees (to be contacted only with your permission).

For a Candidate pack, please email Laura Dodd, General Manager People and Culture via ****

Applications close - COB Friday 20 June 2025.

Respectfully request no recruitment agencies.