WeChat Engagement Coordinator

2 weeks ago

Melbourne, Victoria, Australia AustChina Institute Full time

Company Description

The AustChina Institute (ACI) is Australia's only independent think tank dedicated to research and analysis on the Australia–China relationship. Established in 2024, ACI offers policymakers, businesses, and the public objective, data-driven research to navigate this crucial partnership. Its focus spans Economy & Trade, Security & Geopolitics, Bilateral Relations, and Technology, Science & Climate Action. Operating as a not-for-profit, ACI connects academia, industry, and government to provide strategic insights and evidence-based policy recommendations. Through balanced, expert analysis, ACI supports Australia's national interests and cultivates the next generation of China-focused expertise.

Role Description

This is a volunteer, remote-working position. The
WeChat Engagement Coordinator
will play a valued role in helping ACI connect with Chinese-speaking audiences through WeChat. You'll be assisting ACI with managing ACI's presence on WeChat, including content creation, audience engagement, and analytics tracking.

Key responsibilities include:

  • Creating posts and advertisements to raise awareness of ACI
  • Building and maintaining relationships with ACI's Chinese-speaking audience
  • Analysing user metrics and engagement trends
  • Ensuring culturally sensitive communication
  • Translating key messages (if bilingual)
  • Monitoring community feedback
  • Contributing to ACI's broader digital engagement strategies

Commitment:
Flexible (2–4 hours/week). Initially, there may be additional work involved in
configuring ACI's WeChat account profile.
Although ACI already has an official WeChat account, it has not yet been actively used.

Ideal Volunteer profile:

  • Experience in using WeChat - both personal and official accounts.
  • Knowledge in configuring WeChat account profiles
  • Skills in WeChat content creation, community engagement, and analytics tracking
  • Strong communication skills in both Mandarin and English, with the ability to translate and localise content effectively
  • Experience in social media strategy, audience engagement, and content planning
  • Familiarity with Australia–China relations, cultural nuances, and communication ethics
  • Prior experience in media, communications, or public relations is an advantage
  • Bachelor's degree in Communications, Media Studies, International Relations, or a related field is preferred
  • Care about Australia-China relations and public diplomacy
  • Ability to work independently and reliably

Why Volunteer with ACI?

  • Contribute to a respected think tank focused on advancing Australia–China understanding
  • Gain hands-on experience in digital outreach and foreign policy communications
  • Receive an "AustChina Institute Volunteer" Digital Badge - a secure, verifiable and shareable credential that is recognised on LinkedIn - and LinkedIn recommendation

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