Advertising Operations Specialist

Advertising Operations Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

We have an exciting opportunity to join our Marketing Programmatic team based in Sydney and are currently looking for an Advertising Operations Specialist to join the team.

This role will manage and optimise ad serving technologies and continuously improve tracking methodologies. Collaborating closely with the Performance Marketing and Data & Analytics teams, the role focuses on developing innovative ways to visualise, track, and enhance transparency across digital marketing initiatives.

Key responsibilities will include:

• Develop and maintain strong partnerships with Innovid and DoubleVerify.
• Oversee pixel integrations, both client-side and server-to-server (S2S), ensuring seamless data flow.
• Implement and maintain updates and enhancements to ad tech solutions.
• Manage the creation and deployment of ad tags across the performance marketing team.
• Prepare comprehensive weekly and monthly performance reports for the wider business.
• Conduct in-depth analyses to identify opportunities for continuous improvement in daily operations.
• Take ownership of Innovid ad server processes and ensure ongoing maintenance.
• Identify and implement opportunities to test or improve AdOps and ad tech systems.

What you will bring to the role:

• Minimum five years' experience in Ad Operations or AdTech environments.
• Proficient with anti-fraud and brand safety tools such as IAS or DoubleVerify.
• Hands-on experience using DSPs, strong understanding of SSPs, and familiarity with MMPs.
• Skilled in GTM floodlights and Tealium IQ setup and integration is desirable.
• Solid grasp of digital marketing channels and ability to regularly provide insights that reflect best practices.
• Competent in analysing digital marketing data and interpreting results to guide decision-making

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we're more than just a team. We're a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what's right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that's why we're all about flexibility so you can strike a healthy balance between your personal life and career. We're also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it's not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It's our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we'll achieve remarkable things.

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

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